17:06 | 06/08/2015 Society
(VEN) - The Vietnam National Administration of Tourism (VNAT) has issued a tourism promotion campaign to attract more tourists from the UK, France, Germany, Spain, Italy and Belarus to Vietnam with the goal of welcoming about 700,000 European tourists and an additional US$40 million in extra earnings this year.
Vietnam’s visa exemption policy is expected to lure more European tourists to the country
According to statistics, nearly 516,000 European tourists visited Vietnam in 2010 and more than 635,000 last year. However, this number dropped by 0.2 percent in the first five months of 2015 compared with the same period last year.
Recognizing that, the VNAT has decided to implement a series of measures to further attract tourists from the six European countries, including visa exemptions.
The VNAT has outlined 11 tasks to be implemented from June until the end of 2015. For example, since the end of June, the VNAT has worked with the embassies of the six countries to introduce new tourism policies and related activities to lure more foreign tourists to Vietnam. In addition, it also proposed that the embassies help with tourism promotion to and information provision for travel companies and the media in related countries.
In July, the VNAT continued to coordinate with the Ministry of Foreign Affairs, the Ministry of Industry and Trade, and embassies and trade offices of Vietnam in related countries in strengthening cooperation in providing information and communication on the visa exemption policy with the aim of facilitating travel companies that bring tourists to Vietnam and synchronizing visa exemption activities at all international border gates in the country. It will also coordinate with the Department of International Cooperation under the Ministry of Culture, Sports and Tourism, the Vietnam Tourism Association and Vietnam Airlines to launch an international press conference to introduce the visa exemption policy and a series of promotional activities to these markets.
According to the VNAT, the introduction of the visa exemption policy will probably help improve the tourism market from the fourth quarter of 2015 onwards. “The visa exemption policy will certainly have a positive impact on increasing the number of international tourists to Vietnam; however, it cannot work immediately and needs some time to be communicated to travel companies and tourists,” VNAT General Director Nguyen Van Tuan said.
The VNAT’s plan to attract more tourists from the UK, France, Germany, Spain, Italy and Belarus to Vietnam will be carried out until the end of 2015, and may be extended over the next year based on considerations of available resources and actual requirements.