Tourism sector eyes Europe

10:37 | 06/03/2017 Culture & Tourism

(VEN) - The Ministry of Culture, Sports and Tourism is striving to attract 11.5 million foreign visitors to Vietnam this year, 11.5 percent higher than 2016, and to serve 70 million domestic guests, earning total revenues of VND465 trillion. A Vietnam National Administration of Tourism (VNAT) representative said VNAT will continue to target European markets that experienced significant growth in 2016 thanks to the Vietnamese government’s visa exemption policy.  

Attracting many more European visitors is a priority of Vietnam tourism in 2017

The tourism sector plans to continue the visa exemption for European visitors, and to implement the e-visa pilot program for visitors from certain countries, which went into effect on February 1. In addition, promotion activities are planned in key and potential markets, including broader and deeper participation in international tourism fairs.

The tourism industry expects that these efforts will help introduce potential foreign visitors to Vietnam’s diverse range of unique tourist offerings and portray the country as an attractive, safe and friendly destination.

The Directorate of the National Tourism Promotion Program and the National Action Program for Tourism has introduced development plans for the coming years, including development strategy to 2020 with a vision to 2030, strengthening tourism promotion inside and outside the country, creating unique products, improving the competitiveness of tourist products and services, promoting production and sales of souvenirs, and building more craft village-based tourist attractions.

Development of human resources for the tourism industry is a priority of the directorate. Tourist service providers will be inspected regularly in order to minimize illegal operations, unfair competition and visitor inconvenience.

VNAT Deputy General Director Ngo Hoai Chung said that in 2017 the National Tourism Promotion Program and the National

Action Program for Tourism are expected to provide more than US$3 million for tourism promotion. An additional US$12

million is expected to be mobilized for the same purpose from other sources, including public-private partnerships (PPP),

organizations, individuals and the community.

Hoa Quynh