09:00 | 22/07/2019 Trade
(VEN) - With patience and market knowledge, Vietnamese businesses have gradually built domestic consumer trust in their products.
Along with promoting exports, textile and garment companies over the past many years have strived to carve out their niches in the domestic market. Taking advantage of the Buy Vietnamese Goods campaign, over the past decade, the Vietnam National Textile and Garment Group (Vinatex) has created suitable designs for Vietnamese consumers in terms of size and taste. Its member companies have maintained coordination to avoid an overlap in production and sales difficulties. Vinatex’s sales in the domestic market have grown about 10 percent annually in the past decade.
“In recent years, domestic distribution channels have developed rapidly with the opening of supermarket chains and shopping centers. Meanwhile, Vietnam’s gross domestic product and consumer incomes have grown, resulting in higher consumer demand. This promises opportunities for textile and garment companies to increase domestic sales,” Vinatex General Director Le Tien Truong said.
Although a foreign distributor, Thailand’s Big C has brought Vietnamese goods to Vietnamese consumers and maintained linkages with localities to take Vietnamese farm produce abroad. This supermarket chain has participated in the Buy Vietnamese Goods campaign by effectively implementing a number of agricultural sales promotion programs so that Vietnamese products currently account for more than 97 percent of the food products on its shelves.
According to Big C Vietnam Deputy General Director Nguyen Thi Phuong, BigC has assisted small and medium enterprises (SMEs) in accessing capital resources, developing products and marketing, while at the same time selling their products. Big C also purchases products of farming households and cooperatives to sell at a high discount rate. These activities not only help maintain stable sales of Vietnamese farm produce but also enable Big C to ensure the variety and quality of products on its shelves.
Saigon Co.op is a Vietnamese supermarket chain with a high percentage of made-in-Vietnam products that has maintained good annual growth. Its general director Nguyen Anh Duc said Saigon Co.op had created specific segments of Vietnamese goods to enable businesses to choose a suitable playing field depending on their advantages. Participation in the Buy Vietnamese Goods campaign has helped Saigon Co.op tighten its linkages with Vietnamese suppliers and manufacturers in order to serve domestic customers and promote the global presence of Vietnamese goods.
According to Nguyen Anh Duc, over the past 10 years, Saigon Co.op has maintained cooperation with Vietnamese goods suppliers to implement market and price stabilization programs and promote the sale of Vietnamese goods in rural areas. Through these activities, it has contributed to changing domestic consumers’ attitudes toward Vietnamese goods.
According to the Ministry of Industry and Trade, the percentage of Vietnamese goods on supermarket shelves is 80-
90 percent and about 60 percent in traditional markets. These results are attributed to significant business efforts to
build domestic consumer trust in Vietnamese goods.