16:22 | 22/06/2016 Society
(VEN) - The three central coastal provinces of Thua Thien Hue, Quang Nam and Da Nang have developed The Essence of Vietnam, as a joint brand as part of mutual efforts to promote tourism.
Thua Thien Hue, Quang Nam and Da Nang leaders signed an agreement on the use of the Essence of Vietnam joint destination brand name
The new brand name will reflect the core value of tourist products provided by travel and tourist companies in the region in terms of culture, history, nature and heritage sites, while going in line with the national tourism brand name Vietnam - Timeless Charm.
Over the past decade, the three provinces have focused on improving interprovincial tourism promotion links, with positive results in tourism promotion, policies and human resource development and with the intention of promoting themselves as three of the country’s best destinations.
Last year, three provinces jointly held tourism promotion programs in Ho Chi Minh City, Hanoi, Can Tho, signed the Quang Nam-Quang Ngai-Da Nang Tourism Development Agreement, participated in the Vietnam International Travel Mart in Hanoi and International Travel Expo in Ho Chi Minh City, Travex in Myanmar, Seoul and Busan, and established new international flights from Hong Kong and Busan to Da Nang.
Improved interprovincial tourism promotion links have contributed to promoting provincial images at home and abroad in a more effective and professional manner.
According to General Director of the Vietnam National Administration of Tourism Nguyen Van Tuan, Thua Thien Hue, Quang Nam and Da Nang play an important role in the central and national tourism development. The inter-provincial tourism promotion links will continue to be improved in the coming time towards sustainable tourism development.
This year, three provinces jointly planned to participate in the ITB Berlin 2016, JATA Tourism EXPO 2016 and ITB Singapore 2016, organize a road show in Germany and a Meetings, Incentives, Conferences, and Events promotion fair, establish two flights from Da Nang to Bangkok and Osaka, print folded leaflets and reprint 1,000 travel tip books.
The new brand name should be introduced to foreign tourists to Vietnam. This is just slogan and local travel companies must join long-term marketing strategies to make it known as far as possible to potential foreign tourists, said Florian Sengstschmid, an expert from the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Program that suggested the idea for The Essence of Vietnam joint brand name.