The congregation of many Vietnamese companies in THAIFEX

17:06 | 15/04/2017 Trade

THAIFEX – World of Food Asia – will be held from 31st May to 4th June 2017 in Bangkok, Thailand, congregating more than 45,000 industry professionals, 2,000 exhibitors and representation from over 40 countries.  

Widen the scale…

Several Vietnam’s F&B businesses show their interest in this one-stop trading platform to boost Vietnam’s F&B products internationally. Returning exhibitors from Vinamilk, Dan On Food, Rita Food & Drink, Minh Phong Green & Agricultural Products J.S.C has participated at THAIFEX for more than 5 consecutive years. Besides are new players such as Seafarm Liability Limited Company, Lotus Rice Ltd., etc. Vietnam’s exhibitors also see an impressive 55% increase in space area in 2017 as well as a new seafood pavilion.

Not only does the Asia-Pacific region have some of the fastest growing F&B industries in the world, with projected year-on-year growth rates averaging 11%, there has also been increased attention to healthier living and demand for better labeling and packaging. In an answer to this prevailing trend, THAIFEX 2017 showcases distinguished features, including an additional 13,500 square in event space, making it the largest-ever trade fair in the F&B industry; identifying 11 key industry trends for 2017, of which organic foods is forecast to make waves this year; a newly instated ‘THAIFEX Innovation Zone’ to showcase the wide range of innovative food products and product designs from the region; and a series of specialized trade fairs and workshops, conferences on current hot F&B topics.

“This year, besides a focus on our key products at the Vietnam pavilion, we are excited to introduce our organic milk to consumers. Participating in the show offers us a great opportunity to introduce and share our products to both Thai and international consumers. On top of that, we are also able to expand our reach and work with new and emerging markets in the region,” said Mr. Vo Trung Hieu, International Business Director of Vietnam Dairy Products Joint Stock Company (Vinamilk).

the congregation of many vietnamese companies in thaifex
Pavilion of Vinamilk always has big attraction in THAIFEX sessions

…And business network

Leveraging Thailand’s position as a hub for regional connectivity, THAIFEX-World of Food Asia serves as a strategic access point for businesses around the region, especially with the establishment of the ASEAN Economic Community (AEC).

Furthermore, Thailand’s close proximity to emerging Asian countries like Cambodia, Laos, Myanmar and Vietnam – ASEAN’s hotspots for investments – provides international exhibitors participating at the event with unique opportunities and an enhanced competitive edge. THAIFEX-World of Food Asia serves as ASEAN’s window for F&B enterprises from all over the world.

“The large-scale exhibition also allows Thai F&B entrepreneurs and SMEs in the region to improve their competitive edge in the regional marketplace. It also creates an avenue for businesses to showcase their offerings and innovation, keep in touch and be up-to-date with important happenings on the world F&B stage,” said Mr. Supapat Ongsangkoon, Deputy Director-General of the Department of International Trade Promotion.

the congregation of many vietnamese companies in thaifex

the congregation of many vietnamese companies in thaifex

THAIFEX - Destination for the F&B industries in the world

Witness evolving F&B trends

The 2017 event will showcase 15 specialised product segments, shedding deeper insights into 11 trending food topics, as well as three specialised trade fairs for Coffee and Tea, Food Service and Seafood.

In partnership with Innova Market Insights, THAIFEX-World of Food Asia has identified 11 key industry trends for 2017. On top of the sustained interest in veganism and vegetarianism, another identified trend set to make waves this year is organic foods. In Asia-Pacific alone, it is expected to grow with a CAGR of 14.81% through 2022. Visitors to THAIFEX-World of Food Asia will receive in-depth insights into these and more: Finger Food, Franchise, Gluten Free, Halal, Health and Functional Food, Ingredients, Kosher, and Private Label.

To further cement the show’s commitment to the industry and the region, this year’s edition will feature a newly instated ‘THAIFEX Innovation Zone’. The zone will set out to showcase the wide range of innovative food products and product designs from the region. On top of that, the most innovative products showcased will be identified based on criteria such as being the first of its kind in the world, uniqueness in taste and packaging of the products, the type of ingredients used as well as overall presentation.

Visitors will also have access to three exclusive conferences where key business decision-makers are expected to attend and network: World of Food Safety Conference (1st – 2nd June), Asian Food Franchising Forum (1st June), IFU SGF Juice Workshop (1st June).

Kim Chi