09:35 | 01/01/2016 Trade
(VEN) - Taiwan Excellence campaign was introduced in Vietnam for the first time in 2010 with only 17 brand representatives. After 6 years, the number of brands has increased significantly, reaching 70 brands in various areas from home-living, health care, sport, transportation and information technology. That significant increase also reflect the positive attitude of Vietnamese consumers towards high quality made-in-Taiwan products.
2015 remarks the continuous attendance of Taiwan Excellence for the 6th time - the annual series event by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs of Taiwan (MOEA) and implemented by the Taiwan External Trade Development Council (TAITRA) in Vietnam.
Beside that significant increase, Taiwan Excellence 2015 campaign also has several other advanced differences comparing to previous years. The campaign was official launched in June with Taiwan Excellence Experiencing Zones at Vincom Mega Mall, Royal City, Hanoi, attracted the attention of thousands Vietnamese to experience “Excellent Lifestle” of Taiwan Excellence. Especially, in September this year, Taiwan Excellence Pop-up Store was held for the first time in Ho Chi Minh City. As a continuation of the series event - Taiwan Excellence Experiencing Zone, which had been held in both Hanoi and Ho Chi Minh city, Taiwan Excellence Pop-Up Store was the convenient sale point for local consumers. 2015 also remarks the first time TAITRA corporates with Life 1 - a major retail store in Vietnam and the largest e-commerce platform – Lazada, adapts both physical and virtual channel to introduce “Taiwan Excellence collections”. Taiwan Excellence also attended two biggest commercial fair of the year - Saigon Autotech Show 2015 and Vietnam Expo 2015, attracted 140,000 people attending, opened many partnership opportunities for both Vietnam and Taiwan organizations.
Taiwan Excellence is also the gold sponsor for the biggest race in Ho Chi Minh City - HCMC Run 2015 - a playground to promote sports movement as well as encourage healthy lifestyles of young generation in community. In 2016, which will be held on 23rd and 24th January 2016, Taiwan Excellence will continue sponsor for HCMC Run as the title sponsor of this meaningful event, to create an exciting and vibrant atmostphere for young generation in Ho Chi Minh.
Tang Ming Hui - Director of the Taiwan Trade Center, Representative Office in Ho Chi Minh city shared: “There is a high expectation from Taiwan Excellence to continue the success of this campaign in many more years, to continuously deliver more excellent quality made-in-Taiwan products, to satisfy and enhance the quality of life of many Vietnamese consumers”.