Supermarket chains promote Vietnamese goods

08:38 | 29/11/2017 Trade

(VEN) - To promote the Buy Vietnamese Goods campaign, supermarkets and distribution systems have strengthened consumption of Vietnamese goods.

supermarket chains promote vietnamese goods

Le Viet Nga, deputy director of the Domestic Market Department under the Ministry of Industry and Trade, said distribution channels have made greater efforts to promote Vietnamese goods. While Vietnamese goods account for more than 70 percent of the products on supermarket shelves, on average, in Co.opmart, Big C and VinMart supermarket chains they constitute 90 percent.

Saigon Co.op has promoted cooperation with Mekong Delta provinces to bring their goods to Ho Chi Minh City. The goods are gathered in main warehouses in the region to check their quality before distribution.

Nguyen Anh Duc, deputy general director of Saigon Co.op, said locally made goods occupy 90 percent of shelves at Saigon Co.op, with nearly 10,000 items of foodstuff accounting for more than 95 percent.

Nguyen Thai Dung, deputy general director of Big C Thang Long, said that after more than 20 years of operation in the Vietnamese market, Big C is currently distributing over 45,000 items with more than 90 percent of them originating from Vietnam. The chain has launched promotions, discounts, trials and giveaway programs to attract more customers with a view to supporting Vietnamese manufacturers and suppliers.

According to distributors, Vietnamese goods have seen improvements in design and quality, and captured growing market shares. In addition to advantageous goods such as foodstuff and agricultural products, domestic consumers have paid more attention to made-in-Vietnam consumer goods, clothing and electronic products.

Le Viet Nga said that within the framework of the domestic market development project, in association with the Buy Vietnamese Goods campaign, the Ministry of Industry and Trade will continue to cooperate with localities and associations to organize demand-supply connection conferences throughout the country in order to open up opportunities for the consumption of goods. In addition, the Ministry of Industry and Trade will support the development of points of sales and build a database on distribution networks.

With the increasing demand of consumers and the support of distribution channels, Vietnamese goods are being provided more opportunities to occupy a higher position in the domestic market.

Lan Phuong