Specialty produce program improves farmers’ incomes

09:41 | 26/09/2019 Economy- Society

(VEN) - As of late June 2019, 10 of the 14 northern mountainous provinces and cities approved projects for implementing the “One Commune One Product” Program (OCOP) to standardize 577 products at a total estimated cost of VND816.8 billion by 2020.   

specialty produce program improves farmers incomes
Provinces regularly hold farm produce fairs in Hanoi

The nationwide program is designed to develop production and value chains for local specialties and products, thereby restructuring agriculture and improving farmers’ income. More than VND8.52 trillion is expected to be mobilized to standardize 2,490 products throughout the country.

Markets

Provinces have taken the initiative in trade promotion in major domestic markets, regularly holding fruit festivals and fairs, focusing increasingly on product branding.

Son La Province, for example, has become a major fruit exporter. Production cooperation and science and technology application models have enabled Son La to develop such high quality produce as longan, star apple, custard apple and mango for export.

Other provinces in the region, including Lang Son, Ha Giang, Bac Kan and Lao Cai also regularly hold farm produce fairs in the capital, Hanoi. Notably, high quality litchi products from Bac Giang Province’s Luc Ngan District have been granted protection certification in eight countries. In 2019, high quality litchi products and related services yielded revenues of more than VND6.3 trillion for Bac Giang.

According to a report by the Ministry of Agriculture and Rural Development, the OCOP program in the northern mountainous region has reached certain achievements, contributing to developing local special products.

Key products

A representative of Bac Giang Province has proposed that the Ministry of Agriculture and Rural Development issue criteria for OCOP products and consistent policies to facilitate the program nationwide.

At a recent conference reviewing the national program for new rural area development in the northern mountainous region from 2010-2020 and orientations for the period after 2020, Deputy Prime Minister Vuong Dinh Hue praised the OCOP for its “spectacular development”. Since its implementation, the OCOP has developed hundreds of products, including many famous high quality brands at reasonable prices, which have attracted buyers.

According to Deputy Minister of Agriculture and Rural Development Tran Thanh Nam, OCOP product development is helping improve the income of local residents. He said the Ministry of Agriculture and Rural Development would promote the program’s implementation, with priority given to developing special products and community-based tourism associated with new rural area development, encouraging investment in product processing, supply chain-oriented production, and improving administrative reforms and competitiveness.

Deputy Prime Minister Vuong Dinh Hue:

The OCOP program has become a driving force of the new rural area development program.

Hanh Nguyen