10:37 | 05/03/2019 Trade
(VEN) - Domestic manufacturers, aided by industry and trade authorities in Vietnam’s Mekong Delta provinces are forging ahead with efforts to penetrate the consumer market in the country’s south.
The Buy Vietnamese Goods campaign, for example, has yielded positive results in the Mekong Delta and resulted in a strong spillover effect.
Huynh Trung Tru, deputy director of the Can Tho Department of Industry and Trade, said regional authorities had made great efforts to promote consumption of Vietnamese goods in rural areas, contributing to the implementation of the campaign. More and more enterprises are interested in bringing Vietnamese goods to rural areas, such as the Can Tho General Trading Joint Stock Company, Song Hau Food Company, Gentraco Corporation, Tay Do Garment Joint Stock Company, and Co.opmart Can Tho.
Enterprises and production units in neighboring Vinh Long Province have focused on promoting trade and production activities, improving product quality, and making price adjustments. Currently, Vietnamese goods account for more than 80 percent of the local distribution network, reflecting consumer interest in domestically produced rather than imported goods. The province has also built 73 safe food trading points in the local markets. In particular, the Co.opmart supermarket in the province has held 18 campaigns to bring Vietnamese goods to rural areas and industrial zones, contributing to stimulating consumption and creating a positive change in consumer behavior. In addition, Vinh Long Province has prioritized the use of made-in-Vietnam goods in public procurement.
The An Giang Department of Industry and Trade has coordinated with enterprises to organize fairs to introduce Vietnamese goods in districts and towns. In particular, a program implemented by Tu Son Supermarket to bring domestically made goods to rural areas has achieved good results, creating favorable conditions for consumers to access Vietnamese goods with assured quality and reasonable prices.
Boosting Vietnamese goods
Vinh Long Province continues to strengthen public awareness of the Buy Vietnamese Goods campaign in 2019. The province canvasses enterprises to identify innovation and application of advanced scientific and technological achievements in production, improved product quality and competitiveness, commitments to protect consumer rights, and promotion of branding. In addition, the province encourages enterprises to invest in developing distribution systems to bring Vietnamese goods to consumers, especially those in rural areas and industrial zones.
According to the Can Tho Department of Industry and Trade, the department has chaired and coordinated with relevant units to disseminate information, raise enterprise awareness of their role and responsibilities in elevating Vietnamese goods, and support enterprises in promoting Vietnamese goods and penetrating distribution channels.
Can Tho City has organized fairs to bring Vietnamese goods to rural areas and residential areas, with the participation of 30-35 enterprises and production units at each fair. It has also canvassed enterprises to include those found appropriate for participation in price stabilization programs.
Tra Vinh Province has also developed goods supply-demand connections and built points of sales of Vietnamese goods. In 2019, the province continues to implement trade promotion activities, seek markets for Vietnamese goods and agricultural products, and organize fairs to bring goods to districts of Tra Cu and Tieu Can.
To continue effective implementation of the project on domestic market development in association with the Buy Vietnamese Goods campaign, the Long An Department of Industry and Trade promotes goods supply-demand connections, and is organizing fairs to bring Vietnamese goods to rural areas, industrial zones, and border areas in 2019.
Vo Nguyen Nam, director of the An Giang Department of Industry and Trade, said the province will organize trade connections with border areas, provinces and cities throughout the country, support enterprises in accessing market days of safe agricultural products in Ho Chi Minh City, and develop public-private partnership distribution chains.