14:36 | 30/08/2018 Trade
(VEN) - The northwestern mountainous province of Son La is seeking to increase its export of longan, one of its highest quality farm products.
According to the Son La Province Department of Industry and Trade, in early August, the province’s Song Ma District exported 40 tonnes of longan to China, earning revenues of VND440 million. This is the district’s first official longan shipment to China in 2018. Before that, the province used to sell a large amount of longan to China through border trade.
Le Quang Trung, Deputy Director of the Son La Province Department of Industry and Trade said that in recent years, along with promoting safe farm production development, Son La has been seeking market access and expansion for its produce. At the start of this year’s longan season, Son La launched a longan and safe produce week at the Pingxiang Fruit Experience Center in Guangxi, China, in addition to similar events at domestic supermarkets in Hanoi such as Big C and Hapro.
The events demonstrated the safety of produce from Son La while providing Vietnamese and Chinese business with cooperation opportunities in longan development and trade. The week also provided opportunities for Vietnamese business to learn about Chinese consumer taste and demand, Trung said.
In August 2017, longan from the province’s Song Ma District had its brand name recognized by the Ministry of Agriculture and Rural Development’s Intellectual Property Agency and its cultivation region code granted by the ministry’s Plant Protection Department. These certifications have improved the district longan prestige and competitiveness in both domestic and foreign markets.
Son La Province is maintaining 15 safe longan production chains with an output of more than 15,000 tonnes, 5.000 tonnes of which have gained the Vietnamese Good Agricultural Practices (VietGap) certification, and 1,500 tonnes have been certified in terms of cultivation region code for export to Australia, the US, Japan, the Republic of Korea (RoK) and ASEAN (the Association of Southeast Asian Nations). The provincial longan is expected to soon reach discerning markets such as Australia, the US, and Japan.