14:33 | 11/12/2017 Trade
(VEN) - As many as 65 Vietnamese companies and brands will present their wares at Ambiente 2018 – the world renowned international trade fair for consumer goods – held from February 9-13 in Frankfurt am Main, Germany.
|Many visitors to Ambiente 2017 learnt about Vietnamese products and spoke with Vietnamese firms about potential trade deals|
The trade fair, which has a product range with few peers, has got its upcoming edition underway with a novel digital business matchmaking service will further enhance its effectiveness and charm. It will also have several other unique attractions.
Ambiente has firmed its number one position in the industry for a wide range of products related to dining, cooking, household goods, gift items, jewelry, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It has become “The Show” for entire industries with its unrivalled product range.
Its latest edition, Ambiente 2017, featured around 4,460 exhibitors from 94 nations, presenting traditional and innovative products over five days, attracting 141,000 trade visitors from 154 countries. As usual, this most important global consumer goods exhibition included many events, programmes for newcomers, trend presentations and award ceremonies.
Among the Vietnamese companies that exhibited at Ambiente 2017 were familiar names including: Minh Long I Co., Ltd; Green Living Co., Ltd; Thien Thuong Co., Ltd; Lacquer World Co., Ltd.; Duc Thanh Wood Processing Joint Stock Company; Doan Potters Co., Ltd; Haca Co., Ltd; Viet Garden Co., Ltd; Hanoi Design Center; Artex Thang Long Ceramic; and Hong Ha.
Ambiente 2018 will be the first event to offer visitors and exhibitors the unique feature of a digital Business Matchmaking Program in English and German, which, in fact, is operational even before the event has opened. Manufacturers and retailers can save specific search parameters on the web portal, whereupon the program brings the relevant parties together.
That is not all.
Ambiente 2018 will also bring four future design trends with comprehensive presentations of merchandise themed: Modest Regenerations; Colourful Intentions; Technological Emotions; and Opulent Narrations.
Modest Regenerations is a trend that is both contemporary and timeless while being plain and relaxed. It stands for a clear, contemporary concept of living space, combining well established ideas with new ones. The preferred materials will be wood, stone, concrete, ceramics, bamboo and cast iron – either glazed or enameled – as well as linen and wool in natural colours.
Colourful Intentions make a stand for strong, bright colours, powerful patterns, dynamism and vitality. The mixture of materials, recycled and up-cycled, are backed up by an ethical claim, ensuring that products are not just impressive, but also sustainable. Recycled plastic, metal, wood and textiles are presented in checkered and striped patterns with decorative borders.
Technological Emotions are elicited via experimenting with new technologies and the emotional appeal. These include some uncommon combinations of materials and products, e.g. paper and linen. Other elements that speak to the senses are super thin films, soft textile structures and innovative visual accents.
Opulent Narrations showcase a penchant for eccentricity and historical quotations. A picturesque look is marked by precious oriental materials and a love for opulent details, using artistically decorated porcelain, precious stones, ornate leatherwork, brocades, embroidery and relief carvings.
In 2018, the Netherlands and its lively design scene will be guests of honour in Frankfurt. A special presentation with extraordinary concepts and events at the stands of Dutch exhibitors on the Monday of the fair – Partner Country Day – will highlight unconventional ideas on their way into the marketplace.
Ambiente is organized by Messe Frankfurt, the world’s biggest trade fair, convention and event organiser with its own premises. It employs a workforce of 2,300 at around 30 sites and generates annual sales of nearly EUR 647 million. By offering a wide range of services, both on site and online, Messe Frankfurt gives its worldwide customers a consistently high level of support in planning, organising and running their events. The Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt (60%) and partly by the State of Hesse (40%).