Seeking sustainable outlets for dragon fruit

16:34 | 04/12/2016 Trade

(VEN) - Relevant agencies are working hard on sustainable outlets for dragon fruit in order to avoid a situation where bumper crop goes together with price fall. Dragon fruit is not only a major export but is also expected to carve a sustainable niche on the market in Hanoi.  

Binh Thuan dragon fruit gets established in Hanoi

According to the Binh Thuan Province Department of Industry and Trade, the province currently has more than 26,000ha of dragon fruit, 80-85 percent of which is for export. However, dragon fruit exports keep relying on traditional markets, so the product is still facing a situation where bumper crop goes together with price fall.

Under a program promoting trade exchange between Hanoi and Binh Thuan, the Hanoi People’s Committee has developed many programs since 2014 in assisting Binh Thuan to advertise their farm produce, including dragon fruit, at fairs, exhibitions and other trade promotion events in the capital. Hanoi has also asked a number of city-based enterprises to distribute dragon fruit and other farm produce from Binh Thuan Province. The Hanoi Department of Industry and Trade said that about 15 tonnes of dragon fruit was sold monthly via supermarkets in Hanoi.

At a recent conference on promoting sales of Binh Thuan’s farm produce in Hanoi, including dragon fruit, Hanoi Party Deputy Secretary Ngo Thi Thanh Hang underlined that Hanoi has a big population and high demand for farm produce, especially safe products and that Hanoi and Binh Thuan have been working together to promote sales of dragon fruit and other agricultural products in the capital.

To increase sales of Binh Thuan’s farm produce in Hanoi including dragon fruit, municipal authorities should have specific supply and demand orientations, provide guidelines for and encourage farmers to expand production, following the Vietnamese Good Agricultural Practices (VietGAP) and the Global Good Agricultural Practices (GlobalGAP), while at the same time further promoting Binh Thuan’s agricultural brand names.

Eleven countries buy Vietnamese dragon fruit

According to the Binh Thuan Province Department of Agriculture and Rural Development, as of mid-October, 11 countries and territories, including the US, Japan, Britain, Germany, France, Malaysia, Indonesia, Chinese Taipei, Thailand, the Netherlands and the Republic of Korea (RoK) had agreed to protect geographical indications of Binh Thuan’s dragon fruit. Singapore and Hong Kong (China) are in the process of evaluation, while Australia is completing final procedures in hopes to license Vietnamese dragon fruit imports early next year.

With nearly 30,000ha of dragon fruit, Vietnam has become the world’s largest dragon fruit grower and exporter. Vietnamese dragon fruit was exported to many countries, with China being the largest buyer.

Vietnamese dragon fruit is also loved in many hard-to-please markets. According to the Vietnamese Trade Office in Australia, fresh dragon fruit is one of the top agricultural products with priorities for export to Australia.

The origin of Binh Thuan’s dragon fruit was registered at the National Office of Intellectual Property (NOIP) under the Ministry of Science and Technology on November 15, 2006. On July 8, 2011, the Binh Thuan Province People’s Committee issued a regulation on management and use of the Binh Thuan geographical indication for dragon fruit, significantly helping the fruit get established on the market.

Phuong Lan