09:00 | 14/07/2016 Trade
(VEN) - Following the restless creative spirit and “Japan’s promise”, Sapporo Vietnam Ltd. will officially introduce a new beer in the first time, called BLUE CAP, which exclusively for Vietnamese market. BLUE CAP beer is the second brand of Sapporo Vietnam after Sapporo Premium Beer.
"Our mission is to contribute to enrich Vietnamese cuisine culture; therefore, BLUE CAP beer is a completely new product line that Sapporo Vietnam exclusively offers to consumers in this market. BLUE CAP beer is able to ensure the Japan’s strict standard in quality and production, at the same time, and it also brings a refreshment experience, safe and reliable to the Vietnamese”, said Mr. Mikio Masawaki, General Director of Sapporo Vietnam Ltd.
Inspired by the unique blue cap in its can, the product has its name BLUE CAP with blue being the theme color to bring along refreshing and dynamic look for the product. The beer has light taste with the special aroma of hop. The beer has an alcohol content of 4.5%.
Being produced in Vietnam following Japanese technology and standards from ingredient selection to brewing and packaging, BLUE CAP has met Japanese strict requirements for quality. Besides, Sapporo Vietnam has applied the suitable price policy to make the beer affordable towards many consumer segments.
BLUE CAP beer will be available on all distribution channels from July 28th, 2016.
My Phung- Xuan Bac