Pure Storage Unveils the Premier All-Flash Data Platform for the Cloud Era

15:39 | 26/07/2017 Science - Technology

On July 25, 2017, Pure Storage, the market’s leading independent all-flash data platform vendor for the cloud era, unveiled its vision of the data platform for the cloud era at the Pure Live event in Hanoi, to help organizations accelerate innovation and business transformation.

Scott Dietzen, CEO, Pure Storage

Data is the lifeblood of the digital generation. Current estimates are that approximately 50 zettabytes (ZB) of data will be created in 2020 alone (up from just four in 2016), and 180 ZB five years later in 2025 - an unprecedented growth rate. As data creation pivots from humans to machines - driven by sensors, IoT, digital cameras and myriad connected devices - it has exploded in volume. Simultaneously, the ability to analyze this data has transcended human cognition, with traditional analytics giving way to artificial intelligence (AI), machine and deep learning, neural networks and real-time data stream analytics. These new, data-driven applications require a different approach to storage, designed to deliver massively-parallel access to data at a very high bandwidth.

Evolution, a global research conducted by Pure Storage, confirms that a new digital era has arrived in Vietnam. The survey found that digital transformation is reaching a tipping point across Vietnam, with 53% of businesses now deriving more than half their revenue from digital streams, mainly to win over new customers and generate cost savings (57%), and stay competitive (51%). However 48% of businesses cited technical complexity as the biggest barrier to digital transformation.

At the Pure Live event, Pure Storage discussed emerging technologies such as AI, IoT, and machine learning, how they continue to change the way businesses operate, and what it takes to thrive in a digital economy. To help organizations in Vietnam truly put their data to work, Pure Storage has announced its new data platform that includes more than 25 new software features, as well as comprehensive hardware updates. These are set to deliver the speed, agility, and intelligence that businesses in Vietnam need to stay competitive and scale.

Tier 1 Storage, re-defined

The new Purity//FA 5.0 software for Pure Storage’s FlashArray product line redefines tier one storage to meet the needs of a new generation of mission-critical cloud era workloads. The signature feature in Purity//FA 5.0 is ActiveCluster, a true active/active metro stretch cluster solution that extends availability to an unprecedented level, and provides business continuity across the data center or metro region. In addition to a range of software features, Pure Storage also announced the industry’s first mainstream NVMe all-flash array - the new 100% NVMe DirectFlash Shelf. This further extends Pure’s leadership in NVMe, defining the all-flash architecture that will drive performance and density gains for the next decade.

From Big Data to intelligent data

The big data movement has helped organizations centralize data, but big data has historically meant slow data. Pure Storage’s revolutionary FlashBlade system makes big data into fast data, and unlocks iterative real-time analytics, advanced AI and machine learning, and rich simulation for data of any size. At Pure Live today, Pure Storage has announced a series of updates to the FlashBlade product line to help Vietnamese organizations leapfrog the Big Data trend: the ability to scale up to 75 blades and eight petabytes as a single system to process more data at higher speeds; an ultra-fast, all-flash S3 object store to unlock additional use cases in rich media, healthcare and advanced analytics; and a 17TB blade to complement existing 8TB and 52TB configurations.

Multi-Cloud, delivered

Cloud is everywhere - in core data centers, and in edge data centers where data volume and latency necessitate local processing. It’s also stretched between multi-cloud IaaS and SaaS providers. No matter what cloud an organization chooses or where they choose to run it, Pure Storage’s data platform helps simplify storage in multi-cloud environments with new advances that deliver the simplest cloud on every platform: Support for VMware VVOLs, Microsoft ODX, Docker Persistent Containers, native data protection integration with public cloud providers, and pre-validated FlashStack solutions to speed the time to cloud.

Self-driving storage

Pure Storage announced Pure1 META, its AI platform for delivering on the vision of self-driving storage. Pure1 META delivers global predictive intelligence by collecting and analyzing over 1 trillion array telemetry data points per day and enables effortless management, analytics and support. It represents a major breakthrough in enterprise AI and machine learning. Through the new Workload DNA generated by Pure1 META, customers will be able, for the first time in the industry, to predict both capacity and performance and get intelligent advice on workload deployment, interaction and optimization.

“It is clear that digital transformation is no longer a buzzword. Modern digital businesses require a data platform that eradicates all complexity while enabling businesses to build a new class of applications, to extract new insights from data and to do so in real-time… The advantages once held by the public cloud are no longer its sole domain. Businesses need to understand how to use the entire data ecosystem - cloud and on-premises - in order to put their data to work and mine insights to deliver customer results,” said Scott Dietzen, CEO, Pure Storage, who delivered the keynote at Pure Live.