Promoting Vietnamese goods identification

09:44 | 23/07/2015 Trade

(VEN) - The Ministry of Industry and Trade (MoIT) will organize the Vietnamese Goods Identifying Week 2015 – Pride of Vietnamese Goods from July to October this year. The event is intended to help consumers easily identify Vietnamese goods while helping businesses receive feedback from shoppers.

Promoting Vietnamese goods identification

The press conference announcing the decision to organize the Vietnamese Goods Identifying Week 2015

The event which will be held simultaneously in three large cities including Hanoi, Da Nang and Ho Chi Minh City is part of the Domestic Market Development Project and part of the Buy Vietnamese Goods Campaign for the 2014-2020 period approved by the government.

 

Many market and sales related activities will be implemented during the event, including strengthening promotion of quality Vietnamese products and services that have gained consumer trust and organizing a supply and demand forum in Da Nang.

 

A trade fair will be held in the last week of the event, where consumers can access goods and services promoted during the event while domestic producers can also directly receive consumer feedback. During the week, all domestically-produced goods will be subsidized, according Deputy Minister of Industry and Trade Ho Thi Kim Thoa. “The MoIT will at first focus on goods manufactured by companies that have won Vietnam Value or Strong Brand titles. However, it will later ask related agencies, local authorities and companies to promote other outstanding products during the event,” she added.

 

According to Director General of the MoIT’s Domestic Market Department Vo Van Quyen, market surveillance forces will strengthen monitoring and inspecting goods to verify that whether they are genuine or not to protect both consumers and companies.

 

Deputy Minister of Industry and Trade Ho Thi Kim Thoa said, “The Vietnamese Goods Identifying Week 2015 aims to make the Buy Vietnamese Goods Campaign known to 90 percent of domestic consumers and companies this year.”

Phuong Lan


Theo ven.vn