Promoting tourist attraction

16:24 | 28/07/2014 Entertainment

(VEN) - The Vietnamese Ministry of Culture, Sports and Tourism is coordinating with concerned organizations to intensify tourism promotion and advertising activities to attract visitors from Japan, the Republic of Korea (RoK) and Russia, while at the same time boosting the growth of the domestic tourism market.

Vietnam expects to welcome 400,000 Russian tourists this year

Minister of Culture, Sports and Tourism Hoang Tuan Anh said that to achieve its targets, the entire tourism sector must be more active in popularizing the image of Vietnam’s tourism in foreign countries and intensify tourism promotion to welcome fam-trip and press-trip delegations from major markets such as the RoK, Japan, Russia and Association of South East Asian Nations (ASEAN) countries.

From now to the end of 2014, the tourism sector will continue to take measures which help it expand source markets such as Japan, the RoK, Russia and Singapore. Minister Hoang Tuan Anh said special road-shows must be organized to introduce tourism products which were suitable and attractive to the Japanese and RoK markets.

On July 16, VietJet Air inaugurated a flight route from Da Nang to Incheon, RoK. On the same day, Vietnam Airlines officially inaugurated a new international flight route to Tokyo, Japan (Da Nang-Narita). This is Vietnam Airlines’ first flight route between Da Nang and Tokyo and the third international flight route from Da Nang, after the one leading to Siem Reap, Cambodia and Seoul, RoK. These new flight routes will contribute to promoting tourism between Japan, the RoK and Vietnam’s central region.

Vietnam expects to welcome 400,000 Russian tourists this year. Vietnam National Administration of Tourism General Director Nguyen Van Tuan said, “Vietnam considers Russia as a major source market and prioritizes measures to attract tourists from this market. The long-standing cooperative relationship between Vietnam and Russia offers favorable conditions for Vietnam to attract Russian visitors.”

In the framework of Vietnamese Culture Days in Russia 2014, in early July, the Ministry of Culture, Sports and Tourism organized shows to present Vietnamese tourism products in Moscow, St. Petersburg and Yaroslavl. Valery A. Korovkin, Director of the International Cooperation Department of the Federal Agency for Tourism under the Russian Ministry of Culture, said that Vietnam was a friendly country to Russian people and hoped the cooperation between tourism agencies of the two sides would be tightened.

Vietnam National Administration of Tourism

Deputy General Director Nguyen Manh Cuong:

Vietnam Airlines will open a direct flight route to the US in the near future. This will offer favorable conditions for the Vietnamese tourism sector to attract tourists from North America and Canada. We also pay great attention to attracting visitors from countries which are members of the Commonwealth of Independent States. 

Stimulating domestic demand

Along with popularizing the image of Vietnam’s tourism in foreign countries, stimulating domestic travel demand is an important strategy to maintain the continuous growth of the tourism sector, promoting its effective contribution to the Vietnamese economy. The Vietnam National Administration of Tourism recently launched a specific campaign aimed at encouraging Vietnamese people to travel around Vietnam.

According to Nguyen Van Tuan, the number of domestic tourists taking tours around Vietnam has strongly increased in recent times, from one million in 1990 to 35 million in 2013. Increases in the number of tourists have promoted the growth of the tourism sector and its contribution to the national economy.

The campaign launched to encourage Vietnamese people to travel around Vietnam will promote tours to coastal areas, islands and mountainous areas which have the potential for tourism development. It will also encourage overseas Vietnamese to visit their homeland.

In the last six months of 2014, the tourism sector will continue to implement its tasks in the framework of the National Action Plan on Tourism and the National Tourism Promotion Program. At the same time, it will maintain tight coordination with relevant ministries, sectors and localities to organize activities which are part of the National Tourism Year 2014 in the Central Highland province of Lam Dong and prepare for the National Tourism Year 2015 in Thanh Hoa. In addition, it will complete the preparation of tourism development plans such as the master plan for tourism development in the Southeast Asian region and coastal areas of the South-central region towards 2020 with a vision to 2030, the master plan for development of national tourist sites such as Nui Ba Den in Tay Ninh Province and Son Tra in Da Nang. These efforts will help the tourism sector achieve its targets in the context of numerous difficulties currently facing it./.

By Thanh Tam