Promoting tourism in Australia

15:16 | 24/11/2016 Society

(VEN) - Vietnam recently had an impressive travel promotion program in Australia. The event was sponsored by the Vietnam National Administration of Tourism (VNAT) in coordination with the Vietnamese Embassy in Australia, the Vietnamese Consulate General in Sydney, and Vietnam Airlines.

Promoting tourism in Australia

A recent Australia-based roadshow introducing Vietnamese tourism

According to the VNAT, Australia is a key tourism market and one of the 10 biggest travel markets of Vietnam. The number of Australian visitors to Vietnam has increased continually over the past many years, reaching more than 305,000 in 2015, ranking eighth among the top 10 foreign tourism markets of Vietnam. The number of Vietnamese visitors to Australia has also soared.

Speaking at a promotion program in Sydney, VNAT Deputy General Director Ha Van Sieu said that Vietnam has become an attractive destination in Southeast Asia. With an orientation of sustainable tourism development, Vietnam has continued to improve the quality of services, develop infrastructure and unique tourism offerings via exploiting the potential of cultural tourism, marine tourism, ecotourism and city tourism, enclosed with the core values of Vietnamese tourism. The Vietnamese government considers tourism a spearhead sector, so it has provided many incentive policies for the industry and pledged to create favorable conditions for the two countries’ travel businesses to operate more efficiently.

Within the program’s framework, the VNAT, the Hanoi Investment, Trade and Tourism Promotion Center, Vietnam Airlines and a number of travel agencies introduced travel policies, particularly the visa policy and new products and services suitable with the Australian tourist market. At the promotion program in Sydney, businesses and participants were informed of Vietnam’s new incentive policies for tourism development, tours to Hanoi, and new services of Vietnam Airlines. Besides, tour operators and hotel businesses of the two countries exchanged market information including the tastes of tourists, while looking for partners to expand their activities.

Australian businesses participating in the program said that the tourism promotion program was implemented in an effective manner, enabling them to learn more about policies and the travel market of Vietnam.

Sieu emphasized that the program was the opportunity for the two sides to meet, exchange trade, and sign contracts and agreements. Vietnamese and Australian businesses are expected to propose specific, practical programs to attract Australians to Vietnam and vice versa.

Vietnam’s Australian market is expected to grow strongly in 2017 and subsequent years, as many tourism offerings of Vietnam, especially culture-based tours including lifestyle experience, regional culinary cultures, eco-tours and community tours are attractive to Australian visitors.

Vietnams’ strategy for tourism development until 2020 with a vision to 2030 targets Australia and New Zealand, as tourists from these markets can afford high prices and have long stays. 


Thanh Tam