10:07 | 26/04/2015 Trade
(VEN) - Flower business is not only a key economic sector in Da Lat City in Lam Dong Province but also something that made up the city’s prestige. In 2014, Lam Dong exported flowers worth US$28.67 million, representing almost six percent of the province’s total export revenue.
Lam Dong Province ranks first among provinces nationwide in terms of flower cultivation and exports. Lam Dong Province Department of Industry and Trade Deputy Director Huynh Ngoc Hai said the province’s flower export revenue increased from US$9 million in 2007 to nearly US$29 million in 2014 and is expected to reach US$30 million in 2015.
The sharp increase in flower exports was attributed to the contributions of several local businesses. Da Lat Flower Forest Biotechnology Joint Stock Company Director General and Da Lat Flower Association Deputy Chairman Nguyen Dinh Son said if flowers are only sold in the domestic market, the city flower sector’s development will remain disproportionate with the potential. “I decided to go to Thailand, China and Japan to learn from experiences there and find ways to export flowers,” he recalled.
Then he brought some kinds of flowers to the Tokyo Flower Exhibition Center. Unexpectedly, the flowers of his company were ordered by Japanese enterprises thanks to their reasonable prices and good quality. The Da Lat Flower Forest Biotechnology JSC became the first private company in Da Lat to export various kinds of flowers directly to other countries, including roses, daisies, lilies, arums and anthuriums. The company exported more than 10 million seedlings worth US$2 million in 2013 and 14 million seedlings in 2014.
Ngoc Mai Trang Company Limited was also one of the notable daisy export businesses. Deputy Director of the company Nguyen Dinh Hoang said, “I have visited and gained a lot of experience from other countries to grow daisies. Then our company applied pilot daisy growing models on thousands of square meters. The company exported four million daisies to Thailand in 2014 and is expected to export 10 million daisies to the same market in 2015.”
According to the Vietnamese Trade Office in Japan, Vietnam exported fresh flowers worth an average of US$6.2 million per year to Japan, accounting for 1.4 percent of Japan’s annual flower import value.
Talking about export market prospects, Lam Dong Province Department of Industry and Trade Deputy Director Huynh Ngoc Hai said there are 20 flower export businesses in Lam Dong, with 10 in Da Lat alone, but other businesses and owners of flower-gardens still face difficulties in terms of market approach. The major reasons were that these businesses have not fully met greenhouse, infrastructure, packaging and post-harvest treatment standards.
Da Lat Flower Forest Biotechnology Joint Stock Company Director General and Da Lat Flower Association Deputy Chairman Nguyen Dinh Son noted that businesses must go through quality checks upon goods delivery and keep flowers fresh during transportation when exporting flowers to Japan. As for the EU, export businesses should pay attention to environmental issues and plant quarantine regulations.
According to the Lam Dong Province Department of Agriculture and Rural Development, to resolve flower export problems, exporters need to identify their target markets and innovate production methods to produce flowers meeting customers’ requirements. If they can do that, Da Lat flowers will certainly see a strong export growth and stand firm in potential markets.
By Lan Anh