14:38 | 16/06/2022 Events
Vietnam – June 16, 2022 – Amazon’s annual Prime Day event was back this July 12 and 13, offering Prime members various choices of must-have products at big deals and promotions. Customers were able to shop products from top national brands and small and medium-sized businesses across every category.
New deals—from fashion and electronics to toys and home—went live throughout Prime Day, offering savings on products across categories, including from Customer’s Most Loved, Internet Famous, and a selection from Climate Pledge Friendly products.
This year, sellers across the globe, including those from Vietnam, were able to sell their product to more countries during the event, as the 48-hour deals event kicked off on July 12 at midnight PDT (3 a.m. EDT) and ran through July 13 for Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the US, and for the first time ever in Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.
Beyond the expansion of the participating countries, sellers can get more benefits from new features designed to help members make the most of their shopping ahead of time. For example, Prime members can simplify their hunt for deals by subscribing to receive deal alert notifications related to their recent Amazon searches and recently viewed items. Besides, starting June 21, busy Prime members can add products to their Wish List, Cart, or Save for Later, and Alexa can notify them up to 24 hours in advance of an eligible deal going live on those items. Members can then ask Alexa to remind them about the deal when it’s live, or even order it on their behalf.
“With the Vietnamese local businesses and household brands our members love and trust, we’re excited to offer our best Prime Day deals yet to even more customers around the world,” said Gijae Seong, Head of Amazon Global Selling Vietnam. “This year, we’re not only making it simple for members to find the best deals, but also trying to provide our selling partners with more features to benefit and maximize their selling.”
Since the announcement of Prime Day 2022 return, hundreds of Vietnamese sellers have registered to join the campaign and this number continues to increase. Especially, Vietnamese sellers from Home decor, Kitchen dinning, gifting and beauty categories have shown their eagerness and good preparation to capture this selling opportunity with various deals submission.
According to the newly released report of Vietnam E-commerce Export Trend, the annual value of B2C e-commerce exports in Vietnam is expected to grow 20 percent per year. Prime Day has become a critical opportunity for third-party sellers around the world, including Vietnamese selling partners, to grow their business and build global brands. Last year’s Prime Day was the biggest two-day period ever, as of that time, for Amazon’s third-party sellers, growing even more than Amazon’s retail business. Among that, nearly 67,000 product units from Vietnamese sellers were sold within only two days.
|Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through selling on Amazon, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including more than 200 million paid Prime customers worldwide; and more than five million of business customers worldwide.|