Stamp of approval

Post offices help farmers sell produce

06:00 | 20/08/2021 Society

(VEN) - The resurgence of Covid-19 has affected farm produce consumption in many localities across the country. However, with the help of postal distribution channels - from post offices and mobile points of sales to e-commerce sites - agricultural products have been selling quite well.

post offices help farmers sell produce

Vietnam Post supports pandemic-hit farmers in selling agricultural products

When the fruit harvest season began in the Mekong Delta province of Dong Thap, isolation and distancing limits kept most produce traders away. Despite help from provincial authorities, with more than 5,340ha of longan and an estimated output of over 53,000 tonnes, sales remain modest and selling prices are lower than expected.

In response, Vietnam Post has worked closely with the local department of industry and trade and department of transport, and the provincial farmers’ association to facilitate the transportation and consumption of longan. Vietnam Post’s inter-provincial trucks, extensive post office network and an e-commerce site have helped sell the fruit.

post offices help farmers sell produce

Selecting the best products for consumers

To promote consumption of longan and other agricultural products and fruits, the Tay Ninh Post Office has deployed sales on its e-commerce floor Postmart.vn. All fruits delivered to recipients are very safe and as fresh as when they were picked.

Vietnam Post has been supporting sales of agricultural products in 63 provinces and cities across the country in a flexible manner. In areas where people are allowed to leave their houses to go to the market, agricultural products are brought into the postal system of Vietnam Post. In isolated areas, agricultural products are brought to recipients by truck. Consumers can also use the e-commerce floor Postmart.vn to place orders. According to a Vietnam Post representative, consumers find it convenient to place orders, with prices, product quality and delivery time being assured.

Vietnam Post has also been trading in agricultural products through social media, such as Facebook and Zalo. In addition, the corporation has made short video clips to introduce agricultural products to customers through YouTube.

Offline, Vietnam Post has been providing agricultural products through its nationwide postal system. In addition, the corporation has contacted agencies, units, supermarkets, stores, wholesale markets, processing and manufacturing workshops to supply whole batches of agricultural products.

post offices help farmers sell produce

The system of trucks and post offices across the country is Vietnam Post’s significant advantage in supporting sales of agricultural products

Vietnam Post has also set up special counters for agricultural products at some post offices, labeling products with QR codes linked to Postmart.vn. In addition, each post office has used its marketing publication containing QR codes linked to Postmart.vn. Consumers can also place orders online via hotlines of Vietnam Post and its post offices.

These diversified solutions have sold 330 tonnes of longan, including 135 tonnes consumed in the southern provinces. In addition, the corporation has supported consumption of 675 tonnes of fresh food, such as meat, fish and eggs, including nearly 430 tonnes sold in the southern provinces. More than 8,500 tonnes of fruits and vegetables have been sold nationwide, including over 5,400 tonnes in the southern provinces.

According to the Ministry of Industry and Trade’s special working group, social distancing and isolation are hampering the marketing of agricultural products in the southern provinces, with many wholesale and people’s markets closed until further notice. Hotels, restaurants and collective kitchens in industrial zones have also suspended operations, resulting in declining demand for agricultural products and fruits.

The special working group has praised Vietnam Post’s efforts in supporting sales of agricultural products. Their creativeness and flexibility in carrying out supply-demand connection activities have helped reduce inventory and supply areas with high demand, such as Ho Chi Minh City.

Mobilizing the participation of postal businesses in sales of agricultural products is part of the cooperation between the Ministry of Industry and Trade and the Ministry of Information and Communications in order to reduce the impact of the Covid-19 pandemic. The Ministry of Industry and Trade’s special working group is working with numerous businesses to promote sales of agricultural products in all localities across the country.

Phuong Lan