14:15 | 21/04/2016 Economy- Society
(VEN)- AIP Foundation, in partnership with The UPS Foundation and in collaboration with the National Traffic Safety Committee (NTSC), will be hosting a national social media campaign. The goal of the campaign is to use photography to promote social change by giving parents a forum to share their experiences on the road and their support forchild helmet use.
The campaign will roll out in the fourth week of April and last four weeks. Its focus will be on parents with children between the ages of six and eleven in Hanoi, Ho Chi Minh City, and Da Nang. Parents will be required to submit a photo showing their children wearing high-quality helmets and displaying a sign with a message about road safety or helmet use. Prizes will be awarded every week of the campaign to those photos that deliver the most powerful testaments of parent engagement in their children’s well-being on the roads.
“There are many positive aspects to this campaign. Social media is an innovative and effective channel through which to convey the importance of helmet use and get both students and parents engaged. It’s true what they say: ‘a picture is worth a thousand words’, and each of these photos is testament to a family’s love and a parent’s commitment to being a responsible motorcycle user. This type of broad dissemination will certainly contribute to an increase in helmet use among the children of Vietnam in the future,” said Dr. Khuat Viet Hung, Executive Vice Chairman of the NTSC.
The competitionis part of a three-year public awareness campaign funded by The UPS Foundation in Vietnam. The program aims to circulate messages on the importance of child quality-helmet use through a variety of channels, including a public service announcement entitled "Love your child. Provide a helmet" airing on channels across the country, bus ads in Hanoi, and a child-helmet-use website. This social media outreach is also one piece of the government’s National Child Helmet Action Plan, coordinated by the National Traffic Safety Committee in collaboration with Ministry of Education and Training and National Traffic Police.
To participate in the campaign submit a photo here: https://www.facebook.com/Aipvietnam/