Pandemic curbs generate boost for trade promotion on digital platforms

06:00 | 26/05/2020 Trade

(VEN)-  Measures adopted by major economies in the world to curb the spread of Covid-19 have affected programs to promote Vietnamese products in these countries.

pandemic curbs generate boost for trade promotion on digital platforms

Vu Ba Phu, director of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said the agency has cancelled or delayed 49 projects under the national trade promotion program this year. The programs include large international fairs and exhibitions of agricultural products, food, seafood, textiles and footwear at home and abroad, and major international trade events in Vietnam and the region.

As a result, many Vietnamese trade offices abroad have strengthened trade promotion activities on digital platforms. Specifically, the Vietnam Trade Office in Australia is preparing to launch online tools to automate and optimize trade connections, and campaigning to build a forum for Vietnamese agricultural product importers in Australia to unify action plans and deal with risky world trade situations.

On April 21, the Vietnam Trade Promotion Agency cooperated with the Department of Commerce of the Guangxi Zhuang Autonomous Region, China to organize an online trade conference with the participation of more than 150 businesses, including 35 Vietnamese firms. The conference generated interest on the part of many Chinese businesses in importing Vietnamese agricultural products and seafood.

Van Thi Loan, director of the Real Bean Coffee Co., Ltd., said online trade connections have helped businesses seek new partners, stabilize production and prepare to boost exports as soon as the pandemic subsides and the market reopens. She also expressed her hope that the Vietnam Trade Promotion Agency would continue to create favorable conditions to help small- and medium-sized enterprises connect with partners through online platforms.

Nguyen Kim Thanh, director of the Saky Food Co., Ltd., said online trade connections have helped businesses save costs and increase efficiency. However, technologies need to be upgraded because the use of online platforms like Zoom is not secure.

Vu Ba Phu said domestic businesses should be more active in taking advantage of incentives offered by the state, and apply information technology and develop e-commerce activities to reach out to customers. In addition, they should exchange information regularly and make contact with Vietnamese trade offices abroad in order to utilize export opportunities provided by free trade agreements for diversifying export markets.

Song Hong