Online Friday 2018: Focus on price and quality control

08:38 | 28/12/2018 Trade

(VEN) - Online Friday 2018, held on the first Friday of December, was expected to yield an estimated VND1.5 trillion in sales value with about two million successful transactions, five million visits, and 50 million information searches.

Vietnamese Minister of Industry and Trade Tran Tuan Anh speaks at the opening ceremony of Online Friday 2018 - Photo: Le Chi

Leading brands

According to the Ministry of Industry and Trade’s Department of E-commerce and Digital Economy, 3,000 enterprises registered to participate in Online Friday 2018 on December 7 and to offer some 5,000 discounted products.

The program’s organizing board said leading brands were taking part in the digital event. Among them were Samsung, Oppo, LG, Jysk, Jetstar, Vinamilk, Sunhouse, Asanzo, Mattana, theFaceShop, Anbico, Canifa, Fahasa, Nagakawa, and Uma. Organizers were also cooperating with Lazada, Shopee, Tiki, Lotte, Adayroi, Mobile World, Yes24, FPTshop, ViettelStore, and Robins.

Director of the Department of E-commerce and Digital Economy, Dang Hoang Hai said Online Friday 2018 offered consumers opportunities to buy online quality products. With the participation of 20 banks, which support card-based payments, all transactions would be paid with non-cash solutions, Hai said.

Quality promotion

The quality and origin of goods is the core of Online Friday 2018, Hai said. Organizers required businesses and suppliers to provide certificates of origin of their goods while working with price comparison systems to ensure that products are offered at promotion prices, Hai said. Enterprises participating in the program were being placed under strict monitoring in terms of product registration, and goods have been closely supervised in terms of quality to prevent substandard and pirated goods, especially in cases where intermediaries such as e-commerce exchanges were involved, Hai added.

The organizing board asked businesses to commit to all its regulations on goods quality. Buyers can send feedback about the goods they buy to the organizing board. Businesses violating the regulations and offering substandard goods will be removed from the program.

From November 30 to December 9, within the framework of Online Friday 2018, the Ministry of Industry and Trade

and the Hanoi People’s Committee co-organized the BIG OFF event (a digital technology and e-commerce

experience event) along the city’s Ho Guom walking area. Customers will purchase goods and pay online using QR