15:46 | 25/04/2016 Society
(VEN) - Eight northwestern provinces have joint-conducted a tourism promotion campaign in the first months of 2016 in preparation for the 2017 National Tourism Year focusing on the northwest and Lao Cai Province.
Sa Pa will be a key destination for tourists in the 2017 National Tourism Year
Dien Bien Province has held the 2016 Ban Flower Festival and a ceremony to announce the master plan for Dien Bien Phu - Pa Khoang National Tourism Destination in mid-March. The festival which has attracted participants from Dien Bien, Lai Chau, Son La, Hoa Binh, Yen Bai, Lao Cai, Phu Tho, Ha Giang and several other provinces and cities including Thanh Hoa, Nghe An, Ho Chi Minh City and Hanoi, was regarded as one in a series of activities to promote the region’s perse cultural identities and sports through tourism.
According to Director of the Lao Cai Department of Culture, Sports and Tourism Ha Van Thang, Lao Cai in its capacity as host of the 2017 National Tourism Year, had approved 15 investment projects worth more than VND20 trillion. Identifying tourism development as a local spearhead, it has completed a provincial tourism development plan for the 2016-2020 period with a vision towards 2030. Sa Pa will be a key destination for tourists in the 2017 National Tourism Year.
The Steering Committee for Tourism Cooperation and Development in Eight Northwestern Provinces held a meeting to discuss the implementation of the 2017 National Tourism Year action plan. At the meeting, tourism experts suggested that the provinces encourage local travel companies to participate in regional tourism promotion activities, especially tourism marketing and branding.
This year, the program will assist eight northwestern provinces with setting up a northwest tourism booth at the 2016 Vietnam International Travel Mart to further promote regional destinations and environmentally and socially responsible tourism options to domestic and international tourists, said Mary McKeon, Team Leader of the European Union-funded Environmentally and Socially Responsible Tourism Capacity Development Program (EU-ESRT).
The tourism cooperation and development program implemented in eight northwestern provinces during the 2010-2015 period have achieved positive results in terms of policies and incentives, products, promotion and human resource development. These provinces welcomed nearly 16 million tourists and recorded nearly VND10 trillion in tourism revenue last year as a result of joint efforts and an intensive investment of more than VND25 trillion.
General Director of the Vietnam National Administration of Tourism Nguyen Van Tuan said the 2017 National Tourism Year should focus on highlighting the northwest’s natural and cultural identities and traditions through key activities, while further improving regional tourism links.