New Zealand’s Dazzle organic apple launched in Vietnam market

11:22 | 01/06/2022 Society

(VEN) - Dazzle organic apple, New Zealand's newest variety, has been launched in retail chains and malls across Vietnam.

Bostock New Zealand, New Zealand's No. 1 organic apple grower, is cooperating with Tony Fruit, leading importer and distributor of high-end fruit in Vietnam, to exclusively import and distribute organic Dazzle apples in the country.

new zealands dazzle organic apple launched in vietnam market

The official launch event of Dazzle organic apples took place on May 28 at Aeon Mall Tan Phu, Ho Chi Minh City

Jane Maclean, International Market Manager of Bostock New Zealand, said: “The Dazzle apple is a variety that we have specially invested in and developed for the Asian market, with a sweet, delicious taste and crisp texture. We are happy to make these available to more consumers. For sure, when you try the organic Dazzle apple, you will feel the ‘miracle’ in every bite.

Besides the characteristics that are very good for Vietnamese customers, this variety is a special and attractive brand that imparts confidence to Bostock and Tony Fruit in marketing this product in the “hot apple Vietnam market.”

Bostock New Zealand's organic apples are grown under the strictest BioGro organic standards in Hawk Bay, one of the cleanest and freshest places in the world. They are grown naturally without the use of any chemical or synthetic fertilizers and are very safe and healthy. Apple farming here applies a lot of sustainable practices oriented towards nature conservation.

Another unique aspect of Organic Dazzle Apples is that the stamps on the fruit are made from biodegradable bioplastic which is very eco-friendly. Bostock New Zealand is a New Zealand apple grower pioneering this stamp. In addition, the packaging of this fruit is also made entirely from environmentally friendly materials.

A Tony Fruit representative said they were very excited to import and distribute a large volume of the organic Dazzle apples exclusively from Bostock New Zealand this year.

new zealands dazzle organic apple launched in vietnam market

The Dazzle apple variety was developed over 20 years by the Plant and Food Research Institute - part of the Royal Research Institute of the Government of New Zealand.

They are now available at leading retail chains in Vietnam including Aeon, Lotte, Winmart, BRG, Mega Market, Central Retails, Annam Gourmet, reputable organic chains such as Organica, Organik and Kleve Fruit.

PV