10:21 | 24/05/2022 Events
Vietnamese consumers who are shopping at AEON Vietnam from May 19 until June 5 can join various activities of the New Zealand’s apple & kiwi fruit season launches hosted by New Zealand Trade and Enterprise (NZTE) in collaboration with AEON Vietnam.
“New Zealand Fruits Fair”, a part of the “Made With Care” campaign by NZTE, has launched its promotion at AEON Tan Phu, AEON Binh Tan, AEON Binh Duong from May 19 to May 25 and at AEON Long Bien, AEON Hai Phong, AEON Ha Dong from May 26 until June 5.
“Made With Care” highlights five paramount attributes infused in New Zealand’s commitment to its F&B products: Safe, Tasty, Premium quality, Nutritious and Ethical. As an island nation with stringent biosecurity controls, New Zealand’s orchards and farms are a top source for spray-free produce. With new growing techniques, and varieties and cultivars of fruit and vegetables, New Zealand introduced to the world some of the best variety of apples and kiwi fruit.
Joe Nelson, NZTE Trade Commissioner and Consul-General in Ho Chi Minh City, said: “As part of our ongoing commitment to the local Vietnamese market, we are delighted to have the support of AEON to bring New Zealand F&B products to Vietnamese consumers. Our collaboration with AEON Vietnam goes a long way and we are excited to partner with a like-minded retailer that shares our commitment to fulfill the desires of Vietnamese consumers for premium quality, safe, tasty, nutritious and ethical products from established brands.”
With New Zealand apples being at their best quality from February to August, now is an excellent time for Vietnamese consumers to savour its incredible tastes at nearest AEON’s stores.
Through the “Made with Care” global campaign, NZTE aims to expand the brand value of New Zealand products at a time when exporters are not able to be in-market. New Zealand producers share a special connection to the land and sea, and it is a relationship founded on care, respect and an understanding that when nature thrives, people thrive.
Starting in October 2020, a number of campaigns have been launched in major export markets by collaboration with leading retailers. In Vietnam, the series of “Made With Care” retail activations are opportunities for consumers to learn more about the benefits and strengths of New Zealand products.
The “Made With Care” campaign aspires not only to connect, educate, and inspire Vietnamese consumers about the high-value and premium-quality of New Zealand apples, but also represents New Zealand exporters’ willingness to give back to the Vietnamese community through several corporate social responsibility activities carried out with the retailers.