11:29 | 18/07/2022 Companies
Nestlé and Starbucks today introduced new coffee experience ‘Starbucks At Home’ in Vietnam that includes super premium instant coffee range with the four Starbucks’ signature flavours of instant coffee Dark Roast, Caramel Latte, Caffè Mocha, Caffè Latte, and We Proudly Serve Starbucks Coffee Program - offering Premium Coffee Solutions to selected channels.
Imported from Europe, Starbucks instant coffee products were opened for online purchase on Lazada from July 3 and will be available in premium supermarkets such as Topsmarket, CoopXtra, Coop Fineline, Aeon, Lotte, Emart, Vinmart, etc.
The roll out of premium at-home coffee experience also showcases the fruitful collaboration between Nestlé and Starbucks after the two joined hands in late 2018 to establish Global Coffee Alliance. The alliance combines Nestlé’s unrivaled 80-year expertise and heritage in coffee and Starbucks’ world-leading coffee chain expertise. Under the alliance, Nestlé acquired the perpetual rights to market Starbucks Consumer Packaged goods and Foodservice coffee and tea products globally, outside of Starbucks coffee houses. The products developed under the alliance have been expanded to 50 countries and sought after by the consumers around the world. In 2022, the two companies bring super premium instant coffee range and We Proudly Serve Starbucks coffee solutions to Vietnam for the first time.
Mr. Binu Jacob, CEO of Nestlé Vietnam expressed: Vietnam has a rich coffee culture that has been ingrained in the life and soul of its people. Vietnamese people, especially the young, are open-minded and integrated to the new global trends in fashion, cuisine, lifestyle, etc. Starbucks has got to be one of the most loved international coffee brands by the Vietnamese people. It is loved for its signature experience - the aroma, the taste, the feeling, the prestige. We at Nestlé Vietnam recognize its influence to the people which is why we have brought the ‘Starbucks At Home’ range to Vietnam – to enrich people’s home coffee experiences and to diversify our coffee offerings with local to global favorites.
Nestlé and Starbucks have true passion for outstanding coffee and are proud to be recognized as global leaders for their responsible and sustainable coffee sourcing. The products developed under Global Coffee Alliance meet strict standards in manufacturing from farm to cup and responsible growing methods with minimum environmental impacts. Both Nestlé and Starbucks prioritize contributing to the development of society while ensuring long-term success in business, so as to ensure a healthier life, a wealthier community and to preserve resources for the next generation.
Over almost 30 years of presence in Vietnam, Nestlé has brought diverse coffee experiences to their consumers with exclusive product portfolio. From traditional flavour of Nescafé Café Viet, now its consumers can enjoy truly international coffee of Starbucks at home, at work or when travelling. The consumers will have more options for instant coffee that meets their taste.