Nespresso premieres new boutique concept to elevate visitors’ coffee experience

10:22 | 14/10/2021 Society

Beyond coffee and moments of indulgence, Nespresso embraces sustainability in every step of the way. An inspiration for conscious living, the new Nespresso Boutique at Saigon Center provides customers with a unique experience that marries the brand’s dedication to championing constant innovation and adherence to a circular economy.

Fabio De Gregorio, Regional Business Development Manager, says, “The Nespresso story started with a simple but revolutionary idea: enable everyone to create a cup of coffee just like a skilled barista. From this beginning more than 30 years ago, Nespresso has revolutionized the way millions of people enjoy their coffee every day. It is in a Nespresso Boutique such as this one at Saigon Center that you can experience what makes Nespresso unique: our coffee expertise, our innovative spirit and our commitment to sustainable quality.”

Coffee meets sustainability

The new Nespresso Saigon Center Boutique is a true celebration of coffee and sustainability. Everything from the muted color palette of rich coffee browns, crema-inspired golds, and floor tiles, to lamps selected to echo those used in coffee farms, have been carefully designed to draw the connection to coffee and its origins. The new concept also demonstrates Nespresso’s commitment to sustainability with elements such as table-tops made from used coffee grounds, shelves made using recycled aluminum and wood that has been 100% sourced from reforestation programs.

A sensorial and immersive experience

The new Nespresso Saigon Center Boutique offers a simplified and holistic shopping journey through carefully sequenced areas. The result is a fully immersive shopping experience to discover the Nespresso coffee world in a new, enhanced way. Beyond discovering their taste preferences from the full range of coffees, guests can experiment with coffee recipes and personalize their coffee experience through the different Nespresso machines. From coffees with the perfect milk froth to unique coffee creations, guests will learn how to expertly elevate their usual coffee moments at home to one that is extraordinary.

The last drop isn’t the last use

At the heart of Nespresso lies its dedication to creating innovative solutions that ultimately protect and benefit society. You can positively impact the lives of many people by participating in Nespresso’s recycling program, which entails dropping off used Nespresso coffee capsules at the Nespresso Boutiques at Saigon Center, Annam Gourmet Estella and Phu My Hung. All Nespresso capsules are made with aluminum, which is infinitely recyclable. Once separated from the aluminum casings, the used coffee grounds are sent to farms to be used as compost fertilizers, while the aluminum is sent to our partnering smelter for upcycling into everyday objects.

Cedric Guillet, Business Director Vietnam, says, “At Annam Group, we have always been looking at the most premium products that bring something special to the end consumer. We are delighted to be the official distributor of Nespresso since 2017 and with the opening of the first boutique in HCMC, to bring the full Nespresso experience in Vietnam.”

Nespresso Saigon Centre Boutique is located at Saigon Center, L1-16, 65 Le Loi Road, Ben Nghe Ward, District 1, Ho Chi Minh City. Guests are invited to discover the new Nespresso Saigon Centre, which opened to public on October 10, 2021.

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 122,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

PV