More Vietnamese goods in foreign distribution channels

09:02 | 25/06/2018 Trade

(VEN) - Foreign retailers not only prioritize the sale of Vietnamese goods through their systems in Vietnam, they also import Vietnamese products for sale abroad. Apart from increasing Vietnamese exports, foreign retailers have helped improved the competiveness and brand development of Vietnamese goods in foreign markets.   

more vietnamese goods in foreign distribution channels
A Vietnamese Goods Week in Thailand

Foreign retailers first eyed the Vietnamese market in the early 2000s. Thai retailers currently have four mega supermarkets in Vietnam, including the Mega Market (formerly named Metro) with 19 supermarkets, B’smart with 75 convenience stores (the number is expected to be increased to 3,000 in the future), Big C with 33 supermarkets, and Robinson with supermarket chains belonging to Thai companies. Meanwhile, Japanese retailers in Vietnam include Aeon Mall, Family Mart and 7-Eleven chains, and Korean businesses are renowned for their Lotte, Emart, and SG25 stores in Vietnam.

As of the end of the first quarter of 2018, Vietnamese goods represent more than 90 percent and 80 percent of all goods on the shelves of Big C and Aeon supermarkets nationwide, while their rates in Lotte, Big C, Aeon - Citimart, Auchan reached 65-95 percent.

Vietnamese goods have also carved a niche of 90-96 percent in such domestic supermarkets as Co.opmart (90-93 percent), Satra (90-95 percent), Vinmart (96 percent), and Visssan (95 percent).

The Vietnamese Goods Week abroad has helped Vietnamese companies penetrate distribution channels abroad, including Big C, AEON, Lotte, and Emart, among others.

The Vietnamese Goods Week was first held in 2011 at the Casino supermarket (France). It then took place in many other large distribution systems abroad, including Metro, Segros, Auchan and Carrefour (France), Lotte and Emart (the Republic of Korea or RoK), and Central Group (Thailand).

The Vietnamese Goods Week was held for the second consecutive year at Japan-based AEON supermarkets. AEON has so far imported Vietnamese tea, coffee, pasta, rice, beer and rice paper with more than 40 specific products for sale in Japan.

The total value of Vietnamese goods that Lotte imported for sale in the RoK increased from VND1.3 trillion in 2016 to about VND2 trillion in 2017, and is expected to increase further.

After it purchased Vietnam-based Big C, Thailand’s Central Group in 2016 and 2017 signed memoranda of understanding with the Ministry of Industry and Trade to launch the Vietnamese Goods Week in Thailand. Vietnam annually exports goods worth tens of millions of US dollars through Big C. This year, apart from promoting Vietnamese goods, the Central Group is also supporting Vietnamese tourism promotion.

In 2018, within the framework of a project titled “Facilitating Vietnamese businesses to directly penetrate foreign

distribution networks to 2020”, the Ministry of Industry and Trade is promoting connection of Vietnamese exporters

with foreign distributors through seminars and trade promotion activities. It also plans to improve Vietnamese

exporters’ capability to penetrate distribution networks overseas, and continue improving and updating databases of

Vietnamese exporters and foreign distributors.

Thanh Thanh