Mondelez Kinh Do launches ‘Joy Schools’ nutrition program

18:22 | 24/11/2017 Economy- Society

Mondelez Kinh Do (MKD) has officially launched the "Joy Schools" program, which aims to promote balanced nutrition and an active lifestyle for school-aged children.

The initiative is part of Mondelēz International’s program in South East Asia that focuses on three core pillars: Nutrition Education, Active Lifestyle, and Access To Fresh Food.

The program attracted 2,500 students of Di Su and Ban Yen Nhan Town No.1 primary schools, My Hao District, Hung Yen Province. Forty volunteers from Hanoi Medical University and 100 volunteers from Mondelez Kinh Do Mondelez shared over 400 hours to bring joy to the students. The ‘Joy Schools” program will continue with a series of meaningful activities for the 2017-2018 school year, with the goal of enhancing nutrition education, promoting physical activity, and guiding the students on how to access fresh food. These activities include hosting a Nutrition Day to share the importance of breakfast and nutrition education for students; health check-up and BMI calculation sessions; the upgrading of playgrounds to encourage physical exercise; and the building of an indoor mushroom garden for students to have better access to fresh food.

Pupils learn to prepare simple yet nutritious dishes

“Mondelēz International has introduced the ‘Joy Schools’ program in most South East Asia countries to improve the quality of life of students and support the local communities . Our company purpose is to create more moments of joy, both through our delicious and nutritious brand portfolio and through our community initiatives like Joy Schools.”, said Stephane Gripon, Managing Director of Mondelez Kinh Do.

"With a variety of interactive activities, the project truly brings students happy and meaningful experiences. We believe that ‘Joy Schools’ will help them gain better understanding of proper nutrition, have access to fresh food, and enjoy physical activity to retain their well-being. With such balance between learning and enjoying good moments, every day at school will be a joyful one, Mrs. Nguyen Thi Tuyet Nhung, Principal of Ban Yen Nhan Town No.1 Primary School said.

"Joy Schools" is a CSR program pioneered by the Mondelēz International to build a learning environment filled with joy and help students maintain a healthy, active lifestyle. Established in 2011, the program has reached approximately 11,500 students in 25 different schools in Philippines, Thailand, and Malaysia, Indonesia and Vietnam for the first time. Beyond the launch in Hung Yen province, Mondelez Kinh Do will be extending the Joy Schools programme in two schools in Binh Duong province next year.

T.H