MMVN launches its first retail brand MM Super Market in Vietnam

19:13 | 25/12/2019 Economy

On December 25, 2019, MM Mega Market Vietnam Co. Ltd (MMVN) officially launches the first retail MM supermarket in Vietnam, namely MM Super Market Thanh Xuan in the basement of Imperial Plaza Building at 360 Giai Phong road, Thanh Xuan district, Hanoi.  

Having a total area of 7.000m2 with more than 10,000 products, MM Super Market Thanh Xuan is expected to become the ideal shopping destination to highly meet the demands of Hanoians.

mmvn launches its first retail brand mm super market in vietnam
Mr. Bruno Jousselin, Managing Director of MM Mega Market Vietnam is speaking at the opening ceremony

Sharing the strength of new retail brand MM Super Market, Mr. Bruno Jousselin, Managing Director of MM Mega Market Vietnam said: “With strong foundation as the leading wholesale for the past 17 years, we can leverage our strength in quality fresh food products and extend in our supermarket. We understand that food safety is one of the top concerns of consumers, and we want to bring this strength to serve the fresh and safe food demand of customers.”

“In order to build MM Super Market to become a reliable food shopping destination for all Vietnamese families, we are going to put into operation a pork platform in the North. In the coming years, we also plan to build the first MM chicken platform in Vietnam with the goal of bringing a comprehensive solution for fresh and safe food for customers, strictly controlled by international standards of food safety quality”, Mr. Bruno added.

mmvn launches its first retail brand mm super market in vietnam
The opening ceremony of MM Super Market Thanh Xuân, Hanoi city

In addition to inheriting the advantages of the MM Mega Market wholesale system, MM Super Market retail brand also inherited the experience of operating nearly 1,000 Big C outlets and stores in Thailand. Therefore, besides the supply of safe foods, diversified goods, competitive prices, customer services is also the strength of MM Super Market Thanh Xuan retail supermarket.

Sharing about development strategy of MM Mega Market Vietnam in the coming time, Mr. Bruno Jousselin said: “Our goal is to maintain our solid position as the leading food supplier of HORECA and become the best retailer in the Vietnam market. In 2020, besides the expansion of the B2B platforms, we will open new supermarket and launch new food service concept compact cash and carry store, develop virtual stores to provide products to remote areas/cities, innovate marketing and sales on e-platform … to bring the utmost convenience to customers. In 2020, we plan to open three MM Super Markets in the big cities.”

mmvn launches its first retail brand mm super market in vietnam
On the opening day, MM Super Market attracted a large number of customers to shop

Operating in Vietnam market since 2002, MM Mega Market has built infrastructure and modern standards. Over the past 17 years, the company has continuously improved modern product supply chain, connecting directly with farmers and local producers with modern distribution channel, ensuring the supply of goods distributed in 19 MM centers nationwide, with 90% of domestically produced goods.

In August this year, MM Mega Market Vietnam officially signed Memorandum of Understanding with Viet Nam Ministry of Industry and Trade on promoting connection, Vietnamese goods consumption through the MMVN’s distribution system, as well as supporting Vietnamese goods export to foreign markets.

Pham Tiep