Mekong Delta promotes advantages of unique local products

13:00 | 05/06/2020 Society

(VEN) - Implementation of the “One Commune One Product” (OCOP) program in the Mekong Delta region has contributed to development of the rural economy, helping enhance the value of local specialties and expanding markets.

mekong delta promotes advantages of unique local products

Promoting advantages

Many provinces and cities in the region have approved provincial-level OCOP projects for the period 2018-2020, and identified their specific and advantageous products, which have gone on to sell well in both domestic and export markets.

The nationwide program is designed to restructure Vietnam’s rural economy, reduce migration of rural laborers to cities, and protect the environment, as well as maintain social stability in rural areas. It also aims to improve the quality of Vietnamese agricultural products and services, and enhance trademarks and the value of local products both nationally and globally.

In Soc Trang Province, 39 products of 21 enterprises, cooperatives and business households have been recognized as OCOP products meeting three-star and four-star standards. Nearby Hau Giang Province’s OCOP products include Cau Duc pineapple, Hau Giang sliced fish, handicraft products from Vi Thanh City and soursop, green grapefruits, pineapples from Long My District.

In Can Tho City, OCOP products include food, beverages, herbs, fabrics and garments, souvenirs, and rural tourism services. Many local branded OCOP products have sold well.

Ben Tre Province has been chosen as a countrywide model of the OCOP program. So far, nearly 300 potential products have been identified, including green Siamese coconuts, green grapefruit, rambutan, durian, many products made from coconut and other fruits and even some eco-tourism sites.

Like other provinces and cities in the region, Dong Thap also has potential and advantages in terms of OCOP products. So far, it has recognized and granted 3-4 star OCOP product certificates to 70 products of 30 enterprises. Of these, 23 products earned four-star status and 47 products have met the 3-star standard.

Targeting new markets

The Director of the Ho Chi Minh City Investment and Trade Promotion Center, Pham Thiet Hoa, says many high-quality OCOP products are not only consumed in the region but have also found their way to supermarket chains and foreign distribution channels. This will not only increase agricultural production value and improve the local rural economy, but also promote brand names of local specialties, creating sustainable value chains and meeting consumer needs, Hoa says.

However, in order to help local OCOP products reach consumers in new markets, Dr. Nguyen Duy Can, Head of the Department of Rural Development (Can Tho University), said that localities need to focus on developing OCOP products that meet requirements in terms of product quality, article number codes, barcodes, product traceability stamps, intellectual property certificates, trademarks, eye-catching designs and packaging. Each product must affirm its position and prestige in the market and compete with rivals in domestic and international markets.

Director of the Dong Thap Province Department of Industry and Trade, Nguyen Huu Dung: Localities in the Mekong Delta need to review their planning, identify and promote local advantages to develop specific and attractive products in the overall planning of the region.

Thanh Thanh