15:51 | 29/11/2018 Society
November 2018 – The Management Development Institute of Singapore (MDIS), Singapore’s oldest not-for-profit professional institute for lifelong learning, is proud to be one of only four winners and the overall winner of the Singapore Prestige Brand Award (SPBA) - Heritage Brands 2018.
MDIS was selected for its outstanding achievement in branding. The accolade is a testament of MDIS as a trusted brand, one that continues to provide quality education, locally and internationally. The institute received its awards from the Minister of Education, Mr Ong Ye Kung at the SPBA Award Presentation Ceremony on 1 November 2018 held at The Ritz-Carlton, Millenia Singapore.
As a heritage brand of 62 years, MDIS ensures it stays relevant by continuing to grow with the nation and evolving with industry needs. It is striving to offer more skills-based programmes and enhance its infrastructure and facilities to help students gain and develop industry relevant skills.
MDIS has also grown beyond partnerships with overseas universities and has effectively gone global with campuses abroad. Capitalising on the ’Singapore brand‘, MDIS has overseas campuses that include MDIS Tashkent, Uzbekistan and MDIS Malaysia; Johor. These campuses were set up in 2008 and 2013 respectively.
MDIS will continue to deliver our 'Singapore brand' education in the region to not only achieve growth for MDIS, but also to contribute in solidifying Singapore's reputation as a strong regional education hub.
The SPBA recognises and honours Singapore brands that have been developed and managed effectively through various branding initiatives. With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey for any local brand. The award also serves as a yardstick for Small and Medium Enterprises to benchmark their brand equity to their competitors.