Marriott International introduces one of the largest culinary loyalty programs in Vietnam

10:29 | 05/12/2017 Companies

(VEN) - Marriott International (NASDAQ: MAR) recently introduced the new Club Marriott in Vietnam, a leading dining loyalty program that integrates three powerful dining loyalty program - Club Marriott, Eat Drink & More, and Star Privilege - into a single paid membership program. The newly combined Club Marriott provides members with more choices and benefits whenever they dine out in their hometowns or visit one of the 250 participating hotels across 16 brands in 13 countries across the region, with more hotels joining every month.

The program offers locally relevant benefits with a sharp focus on showcasing their innovative dining concepts and memorable experiences to position Marriott hotels as the preferred place where locals will meet, eat and drink.

“Club Marriott is the most eminent food and beverage loyalty program of its kind in Asia-Pacific – rewarding and recognizing our guests with great experiences and exclusive benefits across our new portfolio of brands under Marriott International,” said Ralph Frehner, Vice President, Food and Beverage, Asia-Pacific for Marriott International. “At its core, we know great food brings people together in this region which is why positioning our hotels as ‘the favorite destinations where locals go to meet, eat and drink’ is so compelling that it has over 200,000 members – and the number is growing – who are actively enjoying the program.”

The program includes experiences that go beyond food and beverage. Members will receive welcome amenities, significant room discounts, upgrades and spa vouchers at participating hotels and enjoy birthday offers as well as access to exclusive events. Membership is recognized with up to 20% off F&B and the best available room rates in over 250 participating hotels in Hong Kong and Asia-Pacific, across 16 brands in 13 countries.

In Vietnam, the key participating hotels are Sheraton Saigon Hotel & Towers, Renaissance Riverside Hotel Saigon, Le Méridien Saigon, JW Marriott Hotel Hanoi, Sheraton Hanoi Hotel, Sheraton Nha Trang Hotel & Spa, and JW Marriott Phu Quoc Emerald Bay Resort & Spa, while Sheraton Hoi An Tam Ky Resort, Four Points by Sheraton Danang, and Sheraton Danang Resort will open their doors to members by quarter one next year.

The participating hotels in Vietnam offer a flat 30% discount on food and beverage to the local members who have enrolled in the program in Saigon and Hanoi. To reward loyalty, complimentary vouchers to showcase restaurants, a wide array of benefits for group dining, and exclusive offers for special occasions are also included.

Following the launch in Vietnam, the newly combined Club Marriott program will soon be launched in other key countries across the Asia Pacific region including Japan, South Korea, Malaysia, Philippines, Indonesia, Guam or Thailand.

My Phung