Markets wanted for One Commune, One Product program

13:00 | 03/11/2020 Society

(VEN) - Some two years after its approval, Vietnam’s One Commune One Product (OCOP) program, an ambitious national project to develop the rural economy, is meeting difficulties in finding markets.

markets wanted for one commune one product program
An OCOP point of sale in Hanoi’s Ha Dong District

Enhancing competitiveness

Hanoi’s Thanh Ha Agriculture Cooperative in Ninh So Commune, Thuong Tin District, is a leading program participant. The cooperative has always paid attention to building brand, maintaining its image, affirming its position and reputation of high-quality vegetables. Its sprouts and baby leaf vegetables, with their Vinasafl Safe Vegetables brand name are sold in most supermarkets, including Big C, Aeon Mall, MM Mega Market, and safe food stores in Hanoi and neighboring provinces, yielding annual turnover of over VND3 billion per hectare. In addition, the cooperative has created job opportunities for more than 20 local workers.

The OCOP program not only has opened a window of opportunity for enterprises in craft villages and agricultural production to promote and exploit the full potential and quintessence of localities, but also has created jobs and stable incomes in rural areas.

According to Ta Van Tuong, Deputy Director of the Hanoi Department of Agriculture and Rural Development, the development of OCOP products plays an important role in modernizing traditional production methods with the most stringent quality criteria.

markets wanted for one commune one product program
Products of the Bat Trang Pottery Village at an OCOP point of sale

Developing points of sale

According to deputy director of the Hanoi Department of Industry and Trade Tran Thi Phuong Lan, the department has promoted the development of OCOP points of sale in the area, with 25 OCOP points of sale planned by the end of 2020 and some 100 by the end of 2021.

The points of sale are designed to help farmers, cooperatives, and production enterprises promote product sales as well as connect with businesses and cooperatives in other provinces and cities in the exchange of goods between Hanoi and other provinces. This also implements the goal of the Buy Vietnamese Goods campaign, Lan added.

For the agricultural sector’s part, Nguyen Van Chi, head of the Hanoi Department of Agriculture and Rural Development’s Rural Development Division, said the department is also implementing programs in order to open up access to supply sources and favorable markets, bringing more high quality products to consumers.

According to Vu Thi Hau, President of the Vietnam Retailers Association, the effectiveness of OCOP product sales and connection programs will contribute to promoting product development and trade. Specifically, 65 percent of OCOP products participating in trade connection programs have been distributed at supermarkets and convenience stores.

The city’s agriculture and industry and trade sectors will continue to not only support the application of science and technology in production, and issue food hygiene and safety certificates, but also ensure the conditions are right to bring goods to the supermarket shelves. In addition, the sector will improve trade promotion activities to bring OCOP products into supermarkets, stores selling safe agricultural products, consulting points for introduction and sale of OCOP products, ecommerce trading floors and online sales.

With 1,350 craft villages, more than 5,000 agricultural products tagged with origin traceability and QR code

stamps, Hanoi strives to develop 800-1,000 OCOP products by 2020.

Nguyen Hanh