Manufacturers, retailers cooperate to increase sales

09:11 | 22/10/2019 Trade

(VEN) - On the basis of mutually beneficial cooperation, Vietnamese manufacturers and retailers are working together to promote sales of domestic goods.

manufacturers retailers cooperate to increase sales
Saigon Co.op has become the biggest Vietnamese retailer in terms of number of retail models

Looking for partners

With a target of reaching 1,000 points of sale by the end of 2019, Saigon Co.op has become the biggest wholly Vietnamese retailer in terms of number of retail models, covering most segments of the Vietnamese retail market and more than 43 provinces and cities nationwide.

According to Saigon Co.op Deputy General Director Nguyen Anh Duc, Saigon Co.op maintains ongoing connections with manufacturers to seek quality sources, and has signed production and sales contracts with a large number of cooperatives, businesses and farmer households in different provinces and cities.

As a large-scale yarn manufacturer in the northern province of Thai Binh, the DamSan Joint Stock Company has joined trade promotion activities organized in recent years by the Ministry of Industry and Trade and the Thai Binh Province People’s Committee. The company regularly participates in supply-demand connection events and exploits all information channels to introduce products and connect with importers.

Vu Huy Dong, Chairman of the Board and General Director of the DamSan Joint Stock Company said the company applied two forms of trade promotion - 1) direct offers, email, and e-commerce websites such as Alibaba, Amazon, and Facebook, and 2) joining trade promotion delegations organized by the Ministry of Industry and Trade to introduce products and find importers at domestic and foreign trade fairs and exhibitions.

Joining forces

Saigon Co.op Deputy General Director Nguyen Anh Duc said Vietnamese enterprises must work with each other and with foreign businesses in order to create joint strengths, share difficulties and develop. It is very important for businesses to clarify their strengths to develop appropriate modes of goods supply, Duc said.

Do Van Ve, Chairman of the Thai Binh Province Business Association, recommended that the business community seek feedback on state policies, contributing to improving the business environment. He suggested that state management authorities develop and adopt proper policies and adjust investment and land laws to benefit enterprises.

Taking the initiative in production-sales connection benefits retailers both by helping ensure source of goods and

paving the way for businesses to reach foreign markets.

Bui Viet