Making sure visitors want to return for more

13:34 | 28/01/2017 Culture & Tourism

(VEN) - In 2016, the government for the first time held a national conference on tourism development with the participation of the Prime Minister and two Deputy Prime Ministers. Also in 2016, the Vietnam National Administration of Tourism (VNAT) launched a campaign to inspect and improve service quality of accommodation facilities nationwide, reflecting the determination at the highest levels of the administration to enhance Vietnam’s image in the eyes of visitors.  

making sure visitors want to return for more

Tourism to Vietnam peaked in 2016 with 10 million foreign visitors - 1.5 million more than the target. The estimated revenues of about VND400 trillion reached the target that the Vietnam tourism development strategy had set for 2020.

Visitors thronged to the major tourist centers throughout the country, from Sa Pa in the far north, through the capital of Hanoi, the ancient capital of Hue and the vibrant coastal city of Da Nang, the resort haven of Nha Trang and its gateway to the Central Highlands, the bustling metropolis of Ho Chi Minh City and alluring Mekong Delta provinces to its south.

Along with the growth in the number of visitors, the tourism industry attracted strong investment from different sources, including strategic investors, greatly contributing to establishing vital tourism centers.

However, Vietnam’s tourism sector still has a number of problems that need to be solved. One of the major questions in this respect is how many of the millions of foreign visitors to Vietnam would want to come back for more. Deputy Prime Minister Vu Duc Dam said, “Problems in society and in the tourism industry are of great concern. If we build a civilized lifestyle and a safe environment with friendly people, we will do a good job in tourism development.”

Ensuring the satisfaction of visitors and making them want to return is the target of the Vietnamese tourism industry and there’s a long way to go to achieve this goal.

In 2016, VNAT made positive moves to improve and revitalize the image of Vietnam tourism. The campaign of inspecting and improving accommodation facilities nationwide is one of the major ones. According to Trinh Thi My Nghe, Deputy Chairwoman of the Hanoi Tourism Association, the campaign created a breakthrough in Vietnam’s tourism industry. If the campaign is implemented seriously and consistently, it will certainly have a positive impact on the whole industry, she added.

Minister of Culture, Sports and Tourism, Nguyen Ngoc Thien, said that 4-5-star hotels nationwide must pioneer in changing and improving the image of the Vietnamese tourism industry. A goal is for all visitors to be welcomed with hospitality and the best service.

Laying out guidelines at the national conference on tourism development, Prime Minister Nguyen Xuan Phuc said that tourism development requires high determination and strong participation of the whole political system, a strong sense of responsibility and close and consistent cooperation between ministries, sectors and localities, as well as dynamism and creativity of businesses, investors, citizens and the whole community.

Prime Minister Nguyen Xuan Phuc said that to make tourism successful, favorable policies and laws must be adopted, the tourism business community must determine to leave a good impression on visitors to the country, and Vietnam’s tourism brands must be developed through efficient promotion.

Thanh Tam