Macfrut Digital 2020: The digital trade show for the entire fruit and veg sector

06:00 | 09/09/2020 Trade

(VEN) - Macfrut, one of the world’s leading annual trade shows for experts and businesspeople in the fruit and vegetable sector around the world, is officially announced by the organizing board to be held online this year due to the Covid-19 pandemic.

macfrut digital 2020 the digital trade show for the entire fruit and veg sector

Lasting three days (September 8-10), Macfrut Digital, a digital trade show for fruit and vegetable supply chains, will offer business opportunities through the online platform (Natlive), aiming to attract buyers from all over the world and open a new international market for this potential sector. Such a creative project has turned Macfrut into the first digital trade show, also known as virtual trade show, for the world’s fruit and vegetable sector.

Macfrut Digital 2020 ( has attracted the participation of over 600 professional exhibitors from 30 countries to introduce more than 400 safe and quality product lines in the world.

Like 37 Macfrut events organized before, Macfrut Digital 2020 will be a trade show representative of the supply chains of the agricultural cultivation and production sector. This is an online meeting venue for the vegetable and fruit sector in production, trading, machinery and planting, packaging, agricultural machines, greenhouses and irrigation systems, nursery and seeds, fertilizers and bio-stimulants, logistics and storage, bodies and services, etc.

It is noteworthy that fruits account for 66% of the total products displayed by international exhibitors to seek importers and buyers.

According to the organizing board, the participation of quite a few exhibitors of fruits from Italy and other countries around the world is a good chance for Vietnamese enterprises, distributors and importers to learn and look for business cooperation in the context that the EVFTA has been effective as from August 1, 2020 with many preferential tariffs.

According to European experts, the export of Vietnamese agro-products to the EU is of great potential. To date, many Vietnamese companies’ product quality has been proven to meet the demand of the EU as well as the taste of the bloc’s consumers.

macfrut digital 2020 the digital trade show for the entire fruit and veg sector

Vietnamese agro-products such as cashews, coffee, vegetables, dragon fruits, lychees, coconuts, figs, pineapples, avocados, guavas, mangoes and mangosteens are favored in the EU. Some Vietnam’s organic products have entered this meticulous market as they have met exclusive criteria for high-quality agro-products like Organic certification, Rainforest Alliance, Fairtrade certification, etc. Farm produce import accounts for 8.4% of the total imports of the EU.

According to the organizing board, “The world is still mired in troubles caused by the Covid-19 pandemic. Many countries close their borders, restrict transportation, implement social distancing and temporarily suspend unnecessary activities, which exert serious impacts on economic, commercial and marketing activities. Conventional exhibitions and trade shows have to be postponed or canceled, thus limiting the exchange of customers around the globe. In this context, online exhibitions or trade shows are the best way for businesses to meet their partners internationally. Macfrut Digital 2020 thus goes hand in hand with enterprises, aiming to overcome difficulties caused by the pandemic, and diversify trade promotion activities of the fruit sector, which Macfrut has carried out effectively 37 times over the past years.”

Through Natlive platform, Macfrut Digital will have two sections: Exhibition and Forum.

During the three days of the event, the organizing board of Macfrut Digital will organize conferences that will be live streamed on the Natlive platform free of charge. Topics will include renovation in gardening, greenhouses, watering and Acqua Campus, and forums on bio-stimulation. This platform has also been designed for exhibitors wanting to make their own events.

My Phung