15:01 | 05/07/2018 Companies
Choice L, an exclusive brand of Lotte Mart in Viet Nam, has been named as one of the “Top 100 Best Products and Services for Families and Children in 2018” by the Labour and Society Newspaper, the Family and Children Magazine and Bao Sang Development JSC.
|Lotte Mart’s Choice L private brand has been chosen among the Top 100 best Products and Services for Families and Children in 2018 — VNS Photo|
The top products were selected based on votes taken from March 9 to June 14 from consumers at large supermarkets across the country, readers of the Labor and Society newspaper, the Family and Children Magazine and Dan Sinh e-newspaper, and the programme’s website at binhchonvn.vn.
Launched in May 2016, Choice L is positioned as a high-quality family product brand in both domestic and export markets.
Lotte has developed more than 1,000 products under the label, including foodstuffs, home appliances, fashion products and electronics.
The products have quickly won consumers’ trust.