14:35 | 15/11/2015 Trade
(VEN) - Research on the Buy Vietnamese Goods Campaign showed that Vietnamese products have been available in both domestic and foreign-invested distribution networks.
Lotte Mart hosted a Vietnamese Goods Week in 2014
However, most Vietnamese products are viewed as poorly-packaged to consumers as domestic companies have only focused on improving product quality and cost price and often adopt foreign-ordered designs. Domestic producers have therefore become outsourced facilities for foreign investors and receive only a small piece of the cake.
According to Le Thi Thu Lai, the Director of the Huong Que Co., Ltd specializing in wood furniture production, thanks to Lotte Mart’s assistance in designing and packaging, the company has promoted sales, especially to Lotte Mart, ensuring stable revenues and profits. Recently, Lotte Mart has also placed orders for several specifically designed and labeled export items to the Republic of Korea at Huong Que.
Vietnamese agricultural products, foodstuffs and consumer goods are good in quality, but poor in packaging. So, Lotte Mart will coordinate with the Ministry of Industry and Trade to assist domestic small and medium-sized enterprises (SMEs) and farmers with designing, packaging and advertising, said Strategic Director of Lotte Mart Kim Tae Ho.
According to Sales Manager of the TANS Company To Que Lam, the company has gained access to Lotte Mart Vietnam and is preparing to enter the Republic of Korea (RoK). Currently, the company is rapidly perfecting its products in terms of design and quality before exporting these products to the RoK.
The Domestic Market Department under the Ministry of Industry and Trade has praised foreign-invested distributors, especially Lotte Mart, for playing a successful role in assisting local producers to introduce their products to domestic consumers via a series of sales promotion programs.
Lotte Mart hosted the 2nd Vietnamese Goods Week at 10 of its marts in the Republic of Korea from October 29 to November 3, providing a good opportunity for Vietnamese products to reach Korean consumers. A delegation led by Deputy Minister of Industry and Trade Ho Thi Kim Thoa and 20 corporate representatives participated in the event.
Mai Ca & Ngoc Anh