09:12 | 30/07/2015 Trade
(VEN) - According to the Vietnam Trade Office in Australia, Vietnamese litchis have received positive responses thanks to a Vietnamese Lychees Day in Australia held between July 1-4 in New South Wales’ Cabramatta, Bankstown and Marrickville.
Vietnamese litchis have proved popular in Australia
Nguyen Thi Hoang Thuy from the Vietnam Trade Office in Australia said that Vietnamese litchis have to compete with Chinese litchis in Australia. However, thanks to their high quality, natural ripeness, brilliant color and fast delivery, Vietnamese litchis have proved popular.
She also said that around 300,000 Vietnamese people are living and working in Australia. This is an important force, helping promote litchi in Australia. After Vietnamese litchis are exported, the Vietnam Trade Office in Australia has helped promote consumption. More than 300kg of litchis were sold within one hour on the Vietnamese Lychees Day in Melbourne on June 29. The public also enjoyed litchis during the Vietnamese Litchis Day.
Successful exports of Vietnamese litchis to the Australian market will open up the opportunities to persify litchi products in the coming years. However, to secure a position in the market, Vietnam needs to maintain the quality of its products and strictly comply with Australia’s quarantine and food safety regulations.
Nguyen Thi Hoang Thuy said that to compete in the Australian market, Vietnam needs to reduce product prices.
“Irradiation and packing facilities are located in the south, while litchi growing areas are in the north. Therefore, export businesses have faced difficulties in terms of shipping. Moreover, high delivery costs will increase prices, making it harder to compete with Chinese litchis in Australia,” Nguyen Thi Hoang Thuy said.
Vietnam needs to build more irradiation and packing facilities in the north in the coming time in order to facilitate export businesses. Vietnamese airlines are also being lobbied to consider subsidizing export businesses. In addition, selecting modern technology to maintain fresh litchis and other delivery methods to reduce costs are also important.