Litchi exports: Successful initiation

12:38 | 18/07/2015 Trade

(VEN) - State authorities, localities and businesses are striving to promote litchi exports to new markets. The US, Australia, France, and several other countries have pledged to import Vietnamese litchis.

Litchi exports: Successful initiation

So far, Vietnam has exported 500 kilos of litchis to France and more than two million tonnes to the US. In the near future, three tonnes of Vietnamese litchis will be sold in Australia. Although these figures remain modest compared with the output, they reflect the successful results of efforts to promote Vietnamese litchi exports.

Bac Giang Province’s Luc Ngan District People’s Committee Chairman Tran Quang Tan said that Vietnamese litchis had sold very well in the US, France, and Australia. They had also proved more competitive than litchis from China, Mexico, South Africa, Thailand, and Madagascar, providing them with a good position in the US and EU markets. Tran Quang Tan said, “Vietnamese litchis were sold out within just one day after reaching California, promising more opportunities for Vietnam to boost litchi exports to the US.”

According to the Luc Ngan District People’s Committee, fresh litchis were sold in the US at US$17 per kg. The Ministry of Industry and Trade (MoIT) recently announced a report of the Vietnam Trade Office in France, which is also responsible for Portugal, Monaco, Andorra, and the Central African Republic, saying that the 500 kilo consignment of Vietnamese litchi exports to France were sold at 10 euro per kilo.

Promoting exports

MoIT has provided guidance for Vietnamese trade offices in different countries and territories to increase their contacts with local businesses and authorities to seek export opportunities for litchis and other kinds of Vietnamese fruit and vegetables.

The Agency of Foreign Trade under MoIT has persuaded Vietnam Airlines to offer a 20 percent discount on  transport costs for fresh litchi exports to France.

The Thanh Binh Jeune Import-Export Company managed by a Vietnamese French said it would continue exporting larger consignments of Vietnamese litchis to France and other EU member countries in the coming period.

AIC General Director Nguyen Thi Thanh Nhan said the company assisted litchi farmers in applying new technologies. In order to promote litchi exports, Vietnam needs to improve the preservation processes along with intensifying marketing activities abroad. “We hope in the next two or three years Vietnam will be able to export about 50 percent of the domestic litchi output,” she said.

The successful initial litchi export results to the US and EU offered Vietnam opportunities to sell other kinds of agricultural products overseas.

Deputy Minister of Industry and Trade Tran Tuan Anh requested the leaders of localities to work with local businesses and outline long-term trade promotion programs to boost litchi exports to other new markets. In his opinion, along with promoting exports, it is necessary to ensure the quality so that Vietnamese litchis can gain a firm position in the global market.

Lan Anh