09:05 | 21/09/2022 Culture & Tourism
“Khám phá mỹ vị Hoa Kỳ” promotion has been launched at top 12 stores of MM Mega Market (MM) from September 15-28.
The “Khám phá mỹ vị Hoa Kỳ” promotion brings US food and beverages closer to Vietnamese consumers
This two-week promotion is organized by the United States Department of Agriculture’s Foreign Agricultural Service (USDA/FAS) and MM Mega Market, at top 12 MM stores in seven major cities/provinces, including Hanoi, Ho Chi Minh City, Hai Phong, Da Nang, Can Tho, An Giang, and Kien Giang.
This promotion is part of the “United Tastes - Mỹ vị Hoa Kỳ” campaign that FAS introduced in Vietnam in 2021. “United Tastes” is exclusively designed for the Vietnam market to share US food and beverages with Vietnamese consumers and inspire Vietnamese customers to experience US culinary culture.
The “Khám phá mỹ vị Hoa Kỳ” promotion has introduced over 140 food and beverage products, including vegetables, fruits, beef, chicken, seafood, canned food, sauces, wine, and non-alcoholic beverages from a wide range of well-known US brands. The event will also feature promotions, food samples, and give-away gifts for MM customers. Customers who shop at one of the participating MM stores on weekends can participate in cooking demonstrations conducted by professional chefs, enjoy varied US food specialties, and learn about new tailor-made recipes.
The promotion is also supported by eight non-profit USDA cooperators, who aim to promote high-quality and safe food, beverages, and agricultural products from the United States.
Bruno Jousselin, Managing Director of MM, said: “Vietnamese consumer trends have changed significantly with a greater focus on food safety and purchasing healthier products at reliable supermarkets. As a leading retailer for food products, MM strongly appreciates this cooperation and commits to tighten bilateral relations between MM and other US enterprises to keep bringing high-quality US food and beverages to Vietnamese customers.”
Benjamin Petlock, Senior Agricultural Attaché at the US Consulate General in Ho Chi Minh City, said: “Vietnam is an increasingly important export market for US agricultural products including food and beverages. US exports of consumer-oriented products to Vietnam increased 8 percent to over $1 billion in 2021, despite all challenges and disruptions due to COVID-19.
“This campaign will provide an opportunity for shoppers to try more US food and beverages, as well as take advantage of the many benefits of the campaign,” he added.