Japanese Kids Corporation interested in Vietnam’s kindergarten market

16:10 | 06/12/2017 Economy- Society

Kids Corporation, a pre-school education company in Japan, wants to enter Vietnamese market through franchising, targeting high-income families who are willing to pay more for their children to get the Japanese-style  modern education.

Kids Corporation wants to enter Vietnamese market through franchising - Illustrative image, photo: VNA

According to Nihon Keizai Shimbun – a leading economic newspaper in Japan, the company will provide its franchise partner with business strategy, management and education methods.

Its Vietnamese partner is a company operating in real estate and automobile import which has not invested in education sector. The two sides will ink contract in 2017 and work on procedures and construction with the aim of putting their kindergarten into operation in July, 2018.

The first school, which will receive 100 children from 1-5 years old, will be located in a high-end urban area in Hanoi.

Kids Corporation currently owns 120 kindergartens in Japan and targets to increase the number to 150 in 2018. The corporation also plans to expand its kindergarten network in Asia and Vietnam is expected to be a potential destination.

Theo VNA