Increasing Vietnam’s position in ASEAN tourism

17:40 | 30/04/2016 Society

(VEN) - ASEAN countries consider tourism development as one of key contributors to the regional prosperity in the context of increasing international integration.

Increasing Vietnam’s position in ASEAN tourism

Vietnam is an attractive destination for international tourists

Promoting perse and original values

The ASEAN Economic Community (AEC) with a total population of 600 million is regarded as one of the most dynamic tourist regions in the world.

The World Tourism Organization (UNWTO) predicts that the regional tourism development prospects are bright, growing 5.8 percent per year until 2020 and 4.3 percent until 2030 while welcoming 123 million tourists until 2020, 152 million tourists until 2025 and 187 million tourists until 2030.

At the ASEAN Tourism Forum 2016 held recently in the Philippines, ASEAN Tourism Ministers launched the 2016-2025 ASEAN Tourism Strategic Plan with the anticipation that by 2025 the GDP contribution of ASEAN tourism could potentially increase from 12-15 percent, regional tourism could account for 3.7-7 percent of the regional employment, expenditure per tourist could increase from US$877-1,500 and the average length of stay could increase from 6.3 to 8 nights.

According to the plan, by 2025 ASEAN will be a quality tourism destination offering tourists a unique, perse ASEAN experience, be committed to responsible, sustainable, inclusive and balanced tourism development so as to contribute significantly to the regional socioeconomic development and be presented as single destination to tourists.

Improving Vietnamese tourism competitiveness

The government has issued policies and incentives to promote tourism, so some domestic travel companies have developed ASEAN tours to gradually improve the domestic tourism image.

However, Vietnam has still ranked last among AEC countries on account of poor tourism strategies and policies, high tour prices and low-quality human resources, according to the Travel and Tourism Competitiveness Report 2015.

The domestic tourism sector will fully implement tourism cooperative activities and rapidly remove difficulties related to tourism development. For example, the sector will this year establish a tourism development fund, open tourism representative offices abroad, increase funding for tourism promotion campaigns, continue incentives like visa exemption and improving human training quality as well as tourism products, said Deputy Director General of the Vietnam National Administration of Tourism Ha Van Sieu.

Until 2020 the domestic tourism sector aims to become one of the country’s economic spearheads and rank among the top four tourism developed countries in the ASEAN region.


Hoa Quynh