Immerse yourself in the art of mixology with Mastercard at Vietnam Bar Week 2022

10:07 | 14/04/2022 Companies

As a part of Flavors Vietnam 2022 – the third edition of the annual program to shine a spotlight on the Vietnam F&B scene, proudly brought by Mastercard and Vietcetera, Vietnam Bar Week is a “must” for any mixology enthusiasts, offering exclusive access to up to 40 bars.

From speakeasies and whiskey dens, to brew houses and high-end cocktail bars, Mastercard cardholders are invited to explore bespoke cocktails at the trendiest venues and concepts in town as the night progresses, while enjoying the privileged 15 percent discount off the special menu price as well as other attractive offers, exclusively created for holders of Mastercard.

immerse yourself in the art of mixology with mastercard at vietnam bar week 2022

Labar – District 1, Ho Chi Minh City

The curated gastronomic event lasts a week long, from April 9th to 17th, following the success of Vietnam Restaurant Week – another culinary activity under Flavors Vietnam 2022 that presented dining experiences at Vietnam’s best of best. Similar to Restaurant Week, foodies are encouraged to explore the culinary map of 40 shortlisted bars and mixologies and collect 10 stickers from both activities and win home a special photobook from the program, successfully concluding their culinary journey with Flavors Vietnam.

The gastronomic festival was kicked off in early January this year, in recognition of the Vietnamese F&B sector’s perseverance in taking its rightful place on the global culinary map. The third and also the grandest ever Flavors Vietnam this year also marks the commencement of Mastercard’s bigger campaign “Make a Priceless Moment with Mastercard”, in an effort to extend its award-winning Priceless platform to the Vietnam market.

Vietnam is witnessing robust growth in the F&B space post social distancing restrictions, with many ongoing culinary activities that drive average expenditure for the food service industry higher than some other countries in APAC, including Indonesia, Thailand, Philippines, Malaysia. Hence, in such a diverse market where the love for food has become the universal language, Mastercard choose culinary to be the natural leading passion point for the brand’s first-ever establishment of their “Make a Priceless Moment with Mastercard” campaign under the global Priceless agenda, serving as the underpinning for bringing people and communities together.

Following its long-standing commitment to fuel and enable passion, Mastercard is going an extra mile to connect people over a shared passion for food and the distinctive taste in Vietnamese cuisine, and in doing so, create special and “priceless” moments in life with their loved ones. Throughout Flavors Vietnam 2022, passionate foodies have been introduced to a series of exclusive and unforgettable gastronomic experiences at selected restaurants and bars featured in Vietnam Restaurant Week and Bar Week, brought by the country’s leading culinary and mixology experts. Furthermore, Mastercard cardholders have exclusive access to a selection of curated offers, spanning culinary and travel from the Mastercard Priceless Specials platform, uniquely crafted for Vietnam.

Ngoc Thao