18:07 | 17/01/2020 Science - Technology
The question is, how can the Vietnam airlines compete more effectively? Both the traditional and low-cost carriers need new strategies to differentiate themselves from competitors in the region and globally, and digital can be a key different in a hyper-competitive market.
Vietnam is among the world’s fastest growing aviation markets in the recent decade with an average rate of 17.4%, the International Air Transport Association has asserted. According to data from the Civil Aviation Authority of Vietnam, in the first half of 2019, the whole aviation industry had 153,559 flights, a slight increase of 2.4% on-year. Of this, domestic airlines transferred 20.2 million domestic passengers (up 12.5%) and 18.3 million international passengers (up 6.2%).
Digital transformation is not just a buzzword. The digital technology transformed most industries including Aviation. This is the tool that can fundamentally reinvent how airlines operate, instead of a way to modernize isolated functions. Digital enables a new level of data-driven collaboration across all airline functions collectively—connected people, processes, technology and culture to deliver a more seamless customer experience. Lufthansa improve flight operations efficiency, speed up passenger boarding and cut costs by avoiding delays. By partnering with IBM and Apple, Lufthansa created a suite of iOS apps for its Ground Ops team, addressing operational excellence and resulting in a smoother flying experience for all passengers. AI has shown it can help Lufthansa delivers more personalized customer service, a better employee experience and more efficient operations. Lufthansa Group collaborated closely with IBM, its strategic IT partner and provider of the Watson services that power their AI solutions.
The use of Artificial Intelligence (AI) among the emerging technologies in Aviation has made many tasks easy for airlines and airport authorities across the world. From identifying passengers to screening the bags and providing fast and efficient and personalized customer care solutions, the IBM AI-powered solutions can be used to assist customers in the airport. And it can help airlines reduce its operational and labour costs at the same time.
IBM Watson develops full benefit of AI to enable airlines to get the right information to the right customer and the right employee at the right time. IBM Watson helps the airlines company to assist their customers to resolve issues quickly by getting accurate information on future flights trips on their internet-enabled devices. The use of the apps is expected to enhance pilot productivity by digitizing manual processes related to airline operations and regulations. These mandatory processes are critical aspects of flight readiness from pre-flight right through post-flight operations. Singapore Airlines is investing heavily in digital initiatives to improve the customer experience as well as enhance processes and efficiency in various aspects of our business operations. By introducing IBM MobileFirst for iOS, Singapore Airlines provides a seamless experience across flight operations processes. With apps, Fly Now and Roster for iPad, pilots will be equipped with relevant information and flight-related updates.
Customer expectations and behaviours are changing, and the industry is becoming increasingly complex. But at the same time there are emerging technologies that can help airlines cater to the needs of the changing customer base and manage the complexities of the business to make operations and services more seamless. With the power of the latest technology travel platform, IBM is helping industry leaders build the future-proof infrastructure that help the Aviation industry in Vietnam soar to the new heights.
Dao Hoang Giang - Sales Leader of North territory, IBM Vietnam