09:56 | 20/12/2018 Economy- Society
(VEN) - The Red River Delta province of Hung Yen has been efficiently promoting its farm produce, while some farmers and agricultural cooperatives have taken the initiative in forming distribution networks for their products, all contributing to successful sales.
Oranges and grapefruits
Nguyen Minh Quang, Deputy Chairman of the Hung Yen Province People’s Committee said the province is speeding up its agricultural restructuring towards sustainable development. Hung Yen carried out trade promotion activities to seek stable markets for its agricultural products, including a conference on promoting sales of farm produce and rural industrial products, a Hung Yen High Quality Longan Week, a Red River Delta rural industrial product and farm produce fair, and the Hung Yen Orange Festival 2018.
Quang said that through the events, local farmers and cooperatives introduced their products to a large number of visitors, found partners and signed long-term sales contracts. Do Van Bien, Director of the Thu Ha Cooperative in Van Giang District said trade promotion events enabled his cooperative to sell a large amount of farm produce including the famous Cau Chua orange. The cooperative’s orange, grapefruit and guava are also sold through some big supermarkets, he said. Since early this season, the cooperative has sold 4-5 and 2 tonnes of orange through BigC and Vinmart marts, respectively, Bien said.
Meanwhile, the Phu Quy Cooperative formed a network of 21 stores in Hanoi - the capital - and some neighboring provinces. The cooperative is expected to sell about 40 tonnes of orange and more than 40,000 grapefruits in 2018.
Distribution development needed
Despite bumper crops this year, the orange wholesale price has only reached VND20,000-25,000 per kilo, VND10,000 per kilo lower than that at the same time in 2017, Thu Ha Cooperative Director Do Van Bien said.
Sales of provincial agricultural products are still dependent on merchants, as farmers and cooperatives in the province in general remain incapable of systematic product gathering and distribution. Some farmers and cooperatives have invested in branding, and the number of such farmers and cooperatives needs to be increased.
Nguyen Minh Quang, Deputy Chairman of the Hung Yen Province People’s Committee said the province would encourage farmers to shift from cultivating inefficient crops to growing effective crops, to establish wholesale produce centers, install cold storage facilities to preserve vegetables, food and livestock products, and strengthen produce sale promotion.
Nguyen Minh Quang, Deputy Chairman of the Hung Yen Province People’s Committee said Hung Yen would assist
farmers and enterprises in branding and VietGAP-based (Vietnamese Good Agricultural Practices) production.