15:41 | 28/07/2016 Trade
(VEN) - Poor design has been a barrier to craft exports, which may need joint efforts by craft producers and related authorities to overcome.
According to Chairman of the Vietnam Association of Craft Villages Luu Duy Dan, there are more than 5,000 craft villages across the country, with the majority of which adopting less effective production models and facing production and sales difficulties.
Craft products are poorly designed as craft producers remain largely dependent on complicated traditional patterns without considering practical functions, while craft designers lack creativity and market information. All these lead to an annual average craft export value of more or less than US$1.5 billion. That means that every of some 3.5 million craft workers generate only US$30 worth of value per capita per year, said handicraft expert Vu Hy Thieu.
Craft producers have acknowledged the impact of poor designs on their craft sales, but claim this is due to lots of difficulties.
A representative of the Bat Trang Commune-based An Do Company in Hanoi’s Gia Lam District said there are few craft facilities could afford professionally designed patterns. The company once intended to cooperate with some professional designers or firms but faced difficulties in terms of workforce and copyright.
Craft designing requires large investment including expenses on the participation in domestic and international exhibitions and fairs and research and development activities. Craft training should be offered for workers as skilled workers and artisans are a decisive factor to improved craft design and quality. In addition, a craft market information database should be built along with organizing craft design contests, votes and promotion campaigns, said Nghe An-based Duc Phong Co., Ltd Director Thai Dai Phong.
Every craft production facilities should be fully aware of where it is and how to compete in the market, invest in key products especially packaging and provide consumers sufficient information on origin and material. Craft producers in a single village should link together to be able to receive large orders, said Director of the Bat Trang Commune-based Quang Vinh Co., Ltd Ha Thi Vinh.
Chairman of the Vietnam Association of Craft Villages Luu Duy Dan said, “Craft villages across the country should find out which villages should be encouraged to develop their products. In addition, a craft village information database should also be prepared to help preservation and tourism promotion.