16:28 | 03/03/2016 Society
The VTVCab Hyundai Home Shopping channel officially kicked off on February 26 in Hanoi.
Illustrative Image (Source: vtvcab.vn)
The channel, which broadcasts 24 hours a day, is a joint venture of the local VTVCab, VTVBroadcom, and the Republic of Korea’s Hyundai Home Shopping Network.
The TV home shopping channel showcases a wide range of products, including apparel, cosmetics, household electrical appliances consumer electronics, software and furniture.
Tran Nam Trung, General Director of VTVBroadcom, said the channel will focus exclusively on unique, useful and practical items for their customers.
He said Vietnam’s retail market shows strong development and the home shopping trend is spreading rapidly. The VTVCab Hyundai Home Shopping channel is expected to meet market demand and play a leading role in the country's development./.